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Korina Lim UI/UXKL

Korina Lim

UI/UX
  • Suggested rate
    €1,166 / day
  • Experience15+ years
  • Response rate100%
  • Response time1 hour
The project will begin once you accept Korina's quote.
Location and workplace preferences
Location
Los Angeles, United States
Remote only
Primarily works remotely
Verifications

Freelancer code of conduct signed

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Verified email
Languages
Categories
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Skill set
Korina in a few words
Visionary design leader with 22 years of experience in driving impactful, user-centered digital products across multiple industries. Proven success in shaping and executing design strategies that deliver business growth, enhance user engagement, and optimize operational efficiency. Adept at leading high-performing, cross-functional teams, scaling design systems, and fostering a culture of innovation and collaboration. Seeking to leverage strategic vision, leadership, and hands-on expertise to elevate user experiences and deliver measurable business results as a Director of Design.
Experience
  • AT&T
    Head of Data Products and Design
    ARTS & CRAFTS
    July 2015 - April 2025 (9 years and 9 months)
    El Segundo, United States
    • Led the design strategy for multiple high-impact projects, ensuring alignment with business goals and improving consistency across platforms.
    • Spearheaded a design system overhaul, reducing development time by 40% and improving cross-functional collaboration.
    • Implemented design operations frameworks, driving efficiency and aligning design efforts with broader business objectives.
    • Advocated for design thinking integration across organizational processes, enhancing team productivity and efficiency.
  • AT&T
    Lead Product Design Engineer – Big Data
    DIGITAL & IT
    December 2018 - December 2023 (5 years)
    El Segundo, United States
    • Led cross-functional teams to design user-centered products, improving UX by 25% and increasing decision-making efficiency.
    • Automated design workflows, boosting productivity by 30% and enhancing collaboration with product and engineering teams.
    • Developed data visualization strategies, delivering over 30 commercial insights annually and shaping company-wide strategies.
  • DIRECTV
    Sr. Product Design Engineer – Big Data
    DIGITAL & IT
    July 2016 - December 2018 (2 years and 5 months)
    El Segundo, United States
    • Led UI component redesigns, improving customer satisfaction by 25% and enhancing platform consistency.
    • Championed the development of a unified design system, reducing iteration time by 35% and improving product quality.
Recommendations
Education
  • Master of Business Administration, (MBA)
    North Carolina A&T State University
    2021
  • Master of Science, (M.S.) in Visual Communication,
    Pratt Institute
    2010
  • Bachelor of Fine Arts, (B.F.A.) Visual Communication,
    Otis College of Art and Design, Los Angeles, CA
    2006