October 2022 - Today (2 years and 7 months)
London Colney, St Albans AL2, UK
The WFS Marketing Team supports the recruitment of Amazon Warehouse Job Opportunities. We used various online and offline media & marketing strategies, reporting, modelling & analytics, tools & systems to attract hundreds of thousands of candidates to join Amazon to work in the warehouses.
- Built a testing process that allowed us to test different channels, publishers, and features. Continual optimisation of digital and offline channels
- Briefing and working closely with external agencies, monitoring alignment between campaigns plans and Amazon's business objectives
- Coordinated the media and creative execution to ensure top-quality campaign delivery
- Reporting to various internal and external stakeholders in alignment with Amazon's Leadership Principles and business objectives