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Ketki Gupte Senior User ResearcherKG

Ketki Gupte

Senior User Researcher
  • Suggested rate
    €640 / day
  • Experience8-15 years
  • Response rate100%
  • Response time1 hour
The project will begin once you accept Ketki's quote.
Location and workplace preferences
Location
Berlin, Germany
Can work on-site at your office in
  • and around Berlin (up to 50km)
Verifications
Verified email
Languages
Check out languages spoken by Ketki
Categories
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Skill set
Ketki in a few words
As a freelance User researcher, I help clients and their product teams to understand and address user needs and frustrations. I conduct usability tests, user interviews, focus groups, and surveys, and deliver actionable insights and recommendations to inform product and marketing strategy. I have 10+ years of experience in insight mining through qualitative methods, most recently working with clients such as Askable and BP.

Over the years, I've also gotten a chance to be responsible for the full project lifecycle; defining the problem at hand from a research point of view, screening participants, data collection, analysis and synthesis, project management, client liaison, and insights presentation.

I have experience in healthcare and pharmaceutical research, B2C, and more recently B2B research as well.
Experience
  • FREELANCER
    User Researcher
    January 2023 - Today (2 years and 4 months)
    Conducted generative and evaluative research in both B2B and B2C contexts. Executed E2E research initiatives. Navigated ambiguous and quick-changing business needs to provide product team with relevant research. Collaborated closely with stakeholders, product managers, designers, and engineers to deliver actionable insights and recommendations. Experience with both B2B and B2C research. Conducted user research in both German and English. Clients include a Berlin-based Health-Tech organisation, Askable, BP (contracting through Bros&Co).
  • Axia Marketing Research, LLC
    Senior Researcher
    January 2019 - January 2021 (2 years)
    Delivered actionable insights to 10+ clients to inform marketing, product, and package design strategy. Delivered artifacts, such as user journeys, personas, stakeholder maps, and user behaviour baseline. Contributed to client insight activation sessions. Evaluated websites, sales aids, product concepts, and package design, to ascertain if they aligned with their user profiles.
  • Health Union LLC
    Director, Content Management
    January 2016 - January 2019 (3 years)
    Through continuous research drove the content strategy for two online health communities to grow and nurture the user base. Leveraged methods like competitive landscape benchmarking, online panels, polls, desk research, and trends analysis. Grew organic reach and engagement for 2 online health communities for 4 years. Developed processes and best practices and trained team members during onboarding.
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