Skill set (16)
Kelly in a few words
Experienced senior marketer with 6+ years experience working in the tech / SaaS . I can help with anything from marketing strategy and email copywriting, to event management and PPC. I have a full understanding of all demand and lead gen channels having managed regional marketing for large SaaS companies previously.
Key skills:
- Strategic: development of marketing strategy and managing multi-channel demand gen campaigns
- Creative problem solver: highly analytical and proactive in implementing solutions to streamline processes
- Excellent communicator: comfortable presenting marketing strategy to leadership and wider teams
- Commercial mindset: a consistent focus on results to hit pipeline and revenue targets
- Collaborative: easily move across silos in order to create cross-functional alignment
- Keen eye for detail: ensuring any initiative is successful and delivered to a high quality
- Customer-focussed: creating engaging campaigns and event experiences
- Tech experience: including Eloqua, Marketo, Salesforce, Salesloft and multiple webinar platforms
Experience
- SalesLoftSenior Marketing Manager, EMEATECHApril 2020 - March 2023 (2 years and 11 months)London, UKResponsibilities and achievements:- EMEA strategy and budget owner, responsible for building EMEA strategy and executing multi-channel marketing plan- Awarded Marketing MVP and EMEA MVP- Transformed EMEA lead management processes, inc. lead routing, scoring, and follow-up strategy- Execute all events across Europe, from large exhibitions, to highly targeted experiential events- Launched virtual event strategy, growing webinar audience by 326% in 18 months, and exceeding registration targets of annual virtual summits by 100%- Ongoing optimisation of processes to align EMEA teams throughout company growth- Coach and mentor to junior members of the team
- FORRESTERSenior Marketing SpecialistApril 2019 - April 2020 (1 year)London, UKResponsible for executing the European marketing strategy, including the delivery of field marketing events across our core regions, the localisation and launch of global assets, and aligning with sales teams across all regions and the wider global team.
- Neustar, Inc.Marketing Operations SpecialistJanuary 2019 - April 2019 (3 months)Responsible for developing nurture campaigns, executing campaign activity via Marketo, troubleshooting lead flow issues and analysing campaign metrics in order to make recommendations to senior leadership team.
Recommendations
Education
- Bachelor of Arts in SociologyUniversity of Leeds2012Bachelor's Degree, Sociology
- Diploma of Education, Professional MarketingCIM | The Chartered Institute of Marketing2018Diploma of Education, Professional Marketing