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Kelly Laher

Consumer Insight & Strategy Professional

Works remotely from London

  • 51.509648
  • -0.099076
  • Suggested rate €671 / day
  • Experience 7+ years
Propose a project The project will begin once you accept Kelly's quote.

This freelancer is available part-time (3 days per week) but hasn't confirmed their availability in over 7 days.

Part-time, 3 days per week

Propose a project The project will begin once you accept Kelly's quote.

Location and workplace preferences

Location
London, England, United Kingdom
Remote only
Primarily works remotely

Preferences

Project length
  • ≤ 1 week
  • ≤ 1 month
  • Between 1-3 months
  • Between 3-6 months

Verifications

Freelancer code of conduct signed
Read the Malt code of conduct

Verified email

Languages

  • English

    Native or bilingual

Categories

Skills (13)

Kelly in a few words

Passionate Consumer Insights Specialist with significant client-side consumer insight experience for large corporates. Well versed in quant and qual, across a diverse set of methodologies covering strategic understanding studies, in depth consumer understanding, innovation and communication development.

Experienced in working remotely with diverse cultures and teams, and across both developed and developing markets, having worked across local, regional and global consumer insight roles.

Analyses data from a variety of sources and integrates into a clear story to confidently influence key business partners.

Proven track record of maximizing value from suppliers.

Available to support any resource gaps in your consumer insights team or to step in and consult as your consumer insight team if you dont have one!

Also available to facilitate and lead branding and innovation workshops, get you closer to your consumers or to synthesise what you already know on a consumer topic

Experience

Freelance

Research

Consumer Insights Consultant  - As a freelancer

London, UK

January 2023 - Today

Nestlé - Nestlé

CMI Cluster Lead Food Europe

United Kingdom

May 2022 - January 2023 (8 months)

Cereal Partners Worldwide (Nestlé & General Mills)

Consumer Insights Manager - UK & Global

London, UK

October 2019 - May 2022 (2 years and 7 months)

Cereal Partners Worldwide (Nestlé & General Mills)

Global Consumer Insights

London, UK

February 2019 - October 2019 (8 months)

Maternity cover secondment

Cereal Partners Worldwide (Nestlé & General Mills)

Consumer Insights Manager - Future Innovation UK

Welwyn Garden City, UK

January 2017 - January 2019 (2 years)

Cereal Partners Worldwide (Nestlé & General Mills)

Consumer Insights Manager - Portfolio and Brands UK

Welwyn Garden City, UK

October 2012 - December 2016 (4 years and 2 months)

UNILEVER - Unilever

Global Senior Consumer Insights Manager

November 2010 - September 2012 (1 year and 10 months)

Global Consumer Insights (Brand Development/Mix Creation) Savoury foods category

UNILEVER - Unilever

Regional Consumer Insights Manager

Durban, South Africa

June 2009 - October 2010 (1 year and 4 months)

Regional Consumer Insights Manager (Brand Development) for Central and Southern Africa region Savoury Foods category

UNILEVER - Unilever

Assistant Consumer and Market Insights Manager

Durban, South Africa

August 2007 - June 2009 (1 year and 10 months)

Regional consumer insights for Africa, Middle East and Turkey region (Brand Development) Savoury Foods category

UNILEVER - Unilever

Assistant Consumer and Market Insights Manager

Durban, South Africa

November 2006 - August 2007 (9 months)

Consumer Insights for Laundry (Brand Building) South Africa Shopper Insights for Home and Personal Care

UNILEVER - Unilever

Assistant Consumer and Market Insights Manager

Durban, South Africa

March 2006 - November 2006 (8 months)

Shopper Insights for Home and Personal Care (Brand Building) South Africa

Education

  • Bachelor of Science in Psychology

    University of KwaZulu-Natal

    2004

    Bachelor of Social Science, Psychology

  • Bachelor of Science in Psychology

    University of Natal

    2003

    Bachelor of Social Science, Psychology

  • High School Diploma

    Westville Girls High School

    1999

    High School Matric