Keerthika Tamilselvan, Data Analyst, Annotation Analyst, Power BI

Hi,

My name is Keerthika Tamilselvan, and I am a Senior Data Associate eager to flex my skills in order to develop new growth ideas. My work in the e-commerce industry has prepared me to approach issues strategically and apply root cause analysis to identify solutions. I'm eager to continue building my profession in data analysis. My past employers appreciated my contributions, which include:

Presented and communicated data to various audiences by using creative visualizations from tools such as Power BI and Excel Reports.

Created a program in collaboration with stakeholders to increase the quality of the customer experience by reducing the error rate by 820 bps.

Used SQL and Power BI to create dashboards and reports that gave stakeholders recommendations and information that helped them make crucial business choices.

On a personal level, I am detail focused, organized, and precise in my job. I'm a good communicator with a knack for making presentations that are both transparent and informative. Am comfortable on my own facing the numbers but I really enjoy being a part of a motivated team.

Amazon

Senior ML Data Associate, Alexa Shopping

December 2021 - July 2022 (7 months)

Chennai, Tamil Nadu, India

• Played a critical role in improving Alexa' s Natural Language Understanding (NLU), leading to improved customer quality metrics. In addition, carried out analysis on varied data providing insights to the development.

• Onboarded Process Knowledge Test across Chennai, Bucharest and JP teams in KNET platform

• Created a new hire training curriculum and trained 40+ associates to move them into production within 3 weeks, achieving >95% productivity.

• Experience in managing operational escalations, evaluation of forecasts, and publishing RCA reports.

• Created dashboards and reports using SQL and Power BI to provide insights and recommendations to stakeholders which helped them to make important business decisions.

• Collaborated with cross-functional teams and provided training to include data that is relevant to the business and optimized database designs to enhance data quality and data integrity.

• Managing stakeholder communication across multiple lines of business on operational milestones, process changes and escalations.

• Identified the gaps in the process by performing trend analysis, SOP amendment and by organizing calibration session which improved the process quality from 70% to 98%.

• Collaborated effectively with cross-functional teams and subject matter experts to support launches of new process and services.

Amazon

Data Associate

October 2018 - November 2021 (3 years and 1 month)

India

• Created an Ambiguous Tracker to address the ambiguities in the process. Assisted process leads in fetching weekly callouts for reducing process error percentage.

• Created a platform for associates to share the process/operations related initiatives.

• Validated the initiatives on weekly basis and guided the associates in implementing the initiatives.

• Managed key tasks and resources to achieve cost, schedule and strategic growth initiatives. Researched and compiled tailored monthly analytics and reports for senior management with Excel.

• Onboarded 75+ team members and trained 40+ associates in different processes from Chennai and Bucharest teams.

• Communicated and presented data to different audiences using creative visualizations from tools such as Power BI and Excel Reports.

• Supported in onboarding multiple programs which include Conversation Understanding, Amazon Coupons, Product type extraction, Frequently Repeated Product (FRP) model, Goal Success Rate RCA (CheckPrice, BuyItem, and SearchItem), RCA Audit, False Accept, False Reject, Voice Friendly Titles (High, Medium and Low) and Domain Analysis.

• Created an internal microsite to host the process overview, plan, impact metrics, and RCA callouts.

Newgen KnowledgeWorks Pvt Ltd

Executive - Editorial Assistant

August 2017 - September 2018 (1 year and 1 month)

Chennai, Tamil Nadu, India

• copy editing/ language editing of books or journals.

• Fixing any grammatical, punctuation and spelling errors and ensure that articles are written in accordance with the style guide.

• Sometimes suggesting changes to enhance articles' readability, conciseness and style.

• Hands-on exposure to various style guides and language specifications and requirements.

• Read the manuscript thoroughly, identify inconsistencies and make corrections with the consensus of the author.

• Ability to understand the editorial workflow and copy edit the content in line with the customer's expectations.

• Demonstrated capabilities of consistency and quality throughout the editing process and met specified deadlines by delivering high-quality content.

Bachelor of Technology

Anna University

2017

Bachelor's degree, B.Tech Information Technology

Computer Science

St. Mary's Matriculation Higher Secondary School

2013

Computer Science