About Katy
French
Native or bilingual
Spanish
Native or bilingual
English
Fluent
Portuguese
Fluent
Experience
- Royal Canin (Mars Petcare)Senior Product Owner – Salesforce Marketing CloudApril 2024 - September 2025 (1 year and 5 months)— Owned end-to-end product delivery of automated customer journeys in Salesforce Marketing Cloud— Journey Builder and Automation Studio — driving personalised engagement across triggers and conditions at scale — translating complex B2C multi channel requirements into production-ready specs across 10 markets— Defined and executed UAT strategy across all customer journeys — validating acceptance criteria, coordinating cross-functional sign-off, and owning final go-live approval.
- Royal Canin (Mars Petcare)Senior Product Owner – CRM Strategy & DataMay 2023 - December 2023 (7 months)— Conducted a full CRM needs assessment across stakeholders — challenged the viability of the in-house build and recommended adopting a market-ready CRM solution. The organization validated the approach and selected Salesforce Marketing Cloud.— Translated business requirements into an API integration roadmap across 10+ data sources and 10+ markets — reducing data reconciliation time by 90%.— Owned Agile product backlog for GDPR-compliant data centralization — sprint planning, grooming, and reviews with cross functional teams.
- Suntory Beverage & Food EuropeSalesforce Delivery ManagerJune 2022 - December 2022 (6 months)Brought in to rescue an at-risk Salesforce migration— Took full ownership of project scope, budget, timelines, and resources — stabilizing a program that had lost its delivery trajectory.— Led a 10-person cross-functional delivery team (Solution Architect, integrators, business stakeholders) — acting as primary client point of contact for risk management and issue resolution.— Designed a delivery governance framework from scratch— implementing risk mitigation processes and stakeholder transparency mechanisms that stabilized the program.— Packaged the governance approach as a scalable international rollout template for future markets.
Recommendations
Be the first to recommend Katy
Help this freelancer shine by sharing your experience working together.
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- CRM & DataCRM & Data
- Salesforce Certified x5Salesforce Certified x5