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Katy DKD

Katy D

Senior Product Manager | Salesforce CRM · AI Agent

€650/day
Barcelone, ES
8-15 years

Average response time: 1 hour

About Katy

10 years. 30+ markets. 3 global brands. One rare combination: enterprise CRM delivery from strategy to go-live — and the AI engineering depth to lead what comes next.



For Mars, Stellantis, and Suntory, I've owned the full lifecycle: requirements, roadmap, delivery, UAT, go-live. That means owning the hard calls — challenging scope, realigning stakeholders, and keeping delivery connected to business value.



I made a deliberate bet: a 400-hour AI Engineering bootcamp at Ironhack. Not to become an engineer — but to understand deeply enough to lead AI product development with the same rigour I applied to CRM. I shipped a production-grade AI agent (RAG pipeline, 96% accuracy across 244 test runs - available on GitHub) and I'm bringing that capability directly into enterprise contexts.



What I offer is rare: a PM who bridges Salesforce enterprise delivery and AI product execution. No translation layer needed between business and tech.

🎓 4x Salesforce Certified — Platform Admin · Service Cloud · Field Service · Marketing Cloud Email Specialist

📋 Scrum Master PSM I · Data Product Management · AI Engineering

🌐 French · English · Spanish · Portuguese

📍 Paris · Barcelona | Remote & Hybrid
  • French

    Native or bilingual

  • Spanish

    Native or bilingual

  • English

    Fluent

  • Portuguese

    Fluent

Remote only
Primarily works remotely

Experience

  • Royal Canin (Mars Petcare)
    Senior Product Owner – Salesforce Marketing Cloud
    April 2024 - September 2025 (1 year and 5 months)
    — Owned end-to-end product delivery of automated customer journeys in Salesforce Marketing Cloud
    — Journey Builder and Automation Studio — driving personalised engagement across triggers and conditions at scale — translating complex B2C multi channel requirements into production-ready specs across 10 markets
    — Defined and executed UAT strategy across all customer journeys — validating acceptance criteria, coordinating cross-functional sign-off, and owning final go-live approval.
    Salesforce Marketing Cloud Product management UAT Recueil des besoins
  • Royal Canin (Mars Petcare)
    Senior Product Owner – CRM Strategy & Data
    May 2023 - December 2023 (7 months)
    — Conducted a full CRM needs assessment across stakeholders — challenged the viability of the in-house build and recommended adopting a market-ready CRM solution. The organization validated the approach and selected Salesforce Marketing Cloud.
    — Translated business requirements into an API integration roadmap across 10+ data sources and 10+ markets — reducing data reconciliation time by 90%.
    — Owned Agile product backlog for GDPR-compliant data centralization — sprint planning, grooming, and reviews with cross functional teams.
    API Stakeholder Management Audit Product management Anglais
  • Suntory Beverage & Food Europe
    Salesforce Delivery Manager
    June 2022 - December 2022 (6 months)
    Brought in to rescue an at-risk Salesforce migration
    — Took full ownership of project scope, budget, timelines, and resources — stabilizing a program that had lost its delivery trajectory.
    — Led a 10-person cross-functional delivery team (Solution Architect, integrators, business stakeholders) — acting as primary client point of contact for risk management and issue resolution.
    — Designed a delivery governance framework from scratch
    — implementing risk mitigation processes and stakeholder transparency mechanisms that stabilized the program.
    — Packaged the governance approach as a scalable international rollout template for future markets.
    Delivery Management Salesforce Stakeholder Management Scrum Gouvernance

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Education

  • CRM & Data
    CRM & Data
  • Salesforce Certified x5
    Salesforce Certified x5

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