Skill set (14)
Katja in a few words
Katja has a content-based career spanning over a decade and three continents. She holds a Bachelor's degree in Journalism from University of Chester and has worked as a copywriter, researcher and content creator, with her work published in national newspapers as well as online periodicals. Katja has worked for various start-ups and multinational companies helping them create successful content and SEO strategies and launch new digital products. In her free time she enjoys blogging and discovering new craft beer breweries.
Experience
- SparkOptimusContent EditorJune 2022 - Today (3 years and 1 month)Amsterdam, NetherlandsSparkOptimus is Europe's #1 digital strategy consultancy: "We make disruption work for you."• Writing engaging and topical copy with well-researched industry insights for website, social media, newsletter and publications• Growing year-round traffic and audiences through community-driven content• Making data-driven content strategies• Storytelling design and driving the company narrative• Launching new content initiatives to increase reach and brand recognition• Designing creatives for marketing activities• Strategy planning and execution for year-round marketing activities• Lead photographer and editor and resident content expert
- InformaContent Editor at Fi Global InsightsJanuary 2020 - June 2022 (2 years and 5 months)Amsterdam, Netherlands• Launched a new innovation & analysis based website with 100k page views in 1st year• Launched a new newsletter and hit organic subscriber target 4 months in advance• Collaborated with marketing for successful delivery of multiple digital campaigns• Commissioned articles and features, created and edited content for different audiences within the F&B industry• Researched, managed and executed a yearly content calendar• Grew year round traffic and audiences through community-driven content and social media• Published content on various platforms and use data to inform content development• Research topics, write scripts, interview industry experts, host and moderate webinars and conference sessions, conduct audio and video interviews
- InformaDigital Content Executive at Ingredients Network & CPhI OnlineMarch 2019 - January 2020 (10 months)Amsterdam, Netherlands• Compiling, writing, curating and distributing content for the Ingredients Network and CPhI Online platforms.• Taking lead in adding editorial value digital products.• Creating and implementing the digital content strategy through a mix of channels.• Responsible for the synergy between the various internal brands and industry trends.• Delivering SEO optimised content to both platforms.• Creating new content led digital products.• Involved in increasing engagement and clicks on newsletters for both portfolios.
Recommendations
Education
- Bachelor of ArtsUniversity of Chester2012BA, Journalism
- Matriculation Examination, English, Swedish, Finnish, Arts and HumanitiesUotilanrinteen Lukio2002Matriculation Examination, English, Swedish, Finnish, Arts and Humanities