Skill set (9)
Kate in a few words
Having graduated from The University of Edinburgh with a degree in English Literature, I am now a Marketing Assistant for a book startup, specialising in CRM, SEO marketing and social media management.
I am a confident copywriter with past experience writing brand campaigns for major drinks giants like Bacardi and Diageo. I also have proficient experience in blog writing for SEO and email marketing copy.
Experience
- Rare Birds BooksMarketing AssistantJanuary 2023 - Today (1 year and 11 months)London, UK
- DuskJunior Copy and Content CreatorSeptember 2022 - January 2023 (4 months)London, UK
- Rare Birds Book ClubBook SellerAugust 2021 - August 2022 (1 year)City of Edinburgh, Scotland, United KingdomInteract with customers recommending and selling books as well as other merchandise, in addition to maintaining the upkeep and appearance of the site. Aid in creating content for company's social medias and website. Founded company's Tiktok account gaining over 1000 followers and publishing viral content with over 200k views. Developed ability to adapt to equal parts humour-based and product-based content based on current trends essential to achieving a loyal and consistent following. Source own selection of books and collection edits in order to sell as part of a personal report to chart sales and marketing ability. Create blog content for website. Spearheaded an influencer collaboration campaign to market our subscription service to handpicked 'booktok' influencers. Copywrite content for the website's book subscription service, including mystery blurbs for marketing, detailed book summaries, opinion blogs and discussions and author interviews; each proving fluidity between different modes of writing.
Recommendations
Education
- English Literature , English LiteratureThe University of Edinburgh2022English Literature , English Literature