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Welcome to Karoline's freelance profile!

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Karoline Lietzen

Agile Project Manager, Marketing & Brand
  • Suggested rate
    €476 / day
  • Experience3-7 years
  • Response rate100%
  • Response time1 hour
The project will begin once you accept Karoline's quote.
Location and workplace preferences
Location
Manchester, United Kingdom
Can work onsite in your office in
  • and around Manchester (up to 50km)
Verifications

Freelancer code of conduct signed

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Verified email
Languages
Check out languages spoken by Karoline
Categories
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Skill set (13)
Check out Karoline's expertise
Karoline in a few words
I am a certified Agile Project Manager who leads and delivers growth of brands on all levels – from strategy creation and brand management to campaign and project delivery.
My profile is unique because I mix my extensive brand & marketing expertise and use Agile to initiate, manage and deliver projects.

Demystifying brand growth looks like:
- Creating a tone of voice
- Creating a brand book and manifesto
- Having an easy accessible Brand Asset Management system
- Product tiering and naming workshops
- Brand graphics layout and messaging hierarchy
- Brand & sales reel
- Competitor landscaping and positioning
- Developing & delivering quarterly brand campaigns
- Development of Brand & Marketing Strategy
- Development of growth Strategy

I have 5+ years of solid experience in delivering above mentioned strategic brand projects and large scale 360° campaigns on a global level that truly has moved the needle within the media, sports and tech industries.
Experience
  • Self-Employed
    Freelance Agile Marketing and Brand Manager
    December 2022 - Today (2 years and 3 months)
    An Agile Brand & Marketing Project Manager who leads and delivers growth of brands on all levels – from strategy creation and implementation to campaign management. From planning new markets entries and brand campaigns to marketing strategy and brand management. With 5 years of solid experience in delivering strategic brand projects and large scale 360° campaigns on a global level that truly has moved the needle within the media, sports and entertainment industry. Get in touch to see how we can work together to build your brand or business!
  • Dizplai
    Marketing Manager
    August 2022 - December 2022 (4 months)
    Manchester, UK

    - Directing Dizplai's strategic business and marketing shift which resulted in delivering a full-scope marketing and brand strategy, a go-to-market plan and a 3-year business shift strategy
    - Creating and implementing a Tone of Voice, Brand Manifesto and Brand Strategy
    - Representing the business at several international creative and broadcast conferences
    - Line managing a Digital Marketing officer and a Graphics Designer
  • Viaplay Group
    Brand Project Manager
    June 2020 - August 2022 (2 years and 2 months)
    London, UK

    - Driving brand building agile projects across 11 markets
    - Delivering expansion market campaigns
    - Agency Management and external relationship building
    - Delivering quarterly brand campaigns
    • Check out Karoline's experience
Recommendations
Education
  • Bachelor's degree, Media, branding, marketing and communications
    University of Southern Denmark
    2017
    Bachelor's degree, Media, branding, marketing and communications
Certifications
  • Agile Project Management
    The Knowledge Academy
    2020
    Agile method Project Management Scrum