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Karolina J.

Content Marketing Professional
2 projects
1 recommendation
  • Suggested rate
    €360 / day
  • Experience3-7 years
  • Response rate100%
  • Response time1 hour
The project will begin once you accept Karolina's quote.
Location and workplace preferences
Location
Amsterdam, NH, Nederland
Can work onsite in your office in
  • and around Amsterdam (up to 20km)
  • and around Utrecht (up to 10km)
  • and around Amersfoort (up to 10km)
  • and around Amsterdam (up to 20km)
Verifications

Freelancer code of conduct signed

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Verified email
Languages
Check out languages spoken by Karolina
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Skill set
Check out Karolina's expertise
Karolina in a few words
Hi, I'm Karolina! I've got 7 years of experience in content creation, website management, and social media in industries including destination marketing, e-commerce, and personal brands. I'm passionate about making your list of responsibilities more manageable and less stressful by producing high-quality content with personality, and all the SEO trimmings. I'd love to help you level up.
Experience
  • Hab-To Leather House
    Extensive B2B Store Migration (Freelance Project)
    ARTS & CRAFTS
    October 2023 - November 2023 (1 month)
    Amsterdam, NH, Nederland
    1. Migrated 900+ wholesale products to the new platform, ensuring data accuracy.

    2. Integrated appropriate ecommerce app, including the invoicing app, for streamlined B2B transactions.

    3. Implemented a robust email marketing strategy, including welcome emails and campaigns.

    4. Executed a complete rebranding to "Hab-To Leather House" and revised the logo, brand pantone, and assets.

    5. Implemented SEO best practices for improved online visibility.

    6. Introduced a user-friendly mega menu for easy navigation.

    7. Implemented a systematic product tagging and categorisation system.

    8. Crafted compelling copy for landing pages to attract and convert B2B clients.

    9. Creating video content for social media, which involved designing assets using Canva.
    E-commerce Shopify Klaviyo Matrix Copywriting Content Marketing Graphic Design Canva Rebranding SEO
  • Flower Burger (@flowerburger_nl)
    Social Media & Advertising Consultant
    HOSPITALITY
    September 2022 - Today (2 years and 4 months)
    Amsterdam, NH, Netherlands
    1. Executing unconventional and captivating guerrilla marketing campaigns that resonate with Amsterdam's dynamic spirit. Our collaboration with local icon @theflowerbikeman stands as a testament to our creative outreach.

    2. Managing the publication schedule for content across Flower Burger's Netherlands social channels – Facebook and Instagram. Every post strategically weaves into our overarching narrative.

    3. Infusing our global editorial plan with locally-inspired content that speaks the language of our community. These visuals and stories bridge the gap between global identity and local resonance.

    4. Leveraging a network of top-tier influencers to amplify Flower Burger's reach. From spotting partnership prospects to orchestrating influencer visits, I ensure our brand ambassadors are a natural fit.

    5. Strategically charting the course for Flower Burger's digital advertising endeavors. From concept to execution, I steer our social media campaigns to reach the right eyes and ears.

    6. Transforming intricate data into actionable insights through insightful monthly reports. These reports drive informed decisions and fine-tune our strategies for impactful growth.

    7. Utilising paid media ads to resonate with our target audience effectively. I orchestrate the placement and optimization of promotions for maximum visibility.

    8. Forging collaborative alliances within the local community to amplify Flower Burger's impact. Through thoughtful partnerships, we create a ripple effect of awareness and engagement.
    Facebook Marketing paid ads Instagram Marketing Local marketing Partnerships Content creation Influencer marketing
  • EDANA
    Events Marketing Freelancer
    EDUCATION & E-LEARNING
    September 2022 - June 2023 (9 months)
    Brussels, VB, Belgium
    1. Actively promoted and marketed large-scale B2B events in the nonwovens industry, including OUTLOOK™, OUTLOOK™ INDIA, IMPERVIUS™, INDEX™, FILTREX™, MENA NONWOVENS EVENT, and the EDANA SUSTAINABILITY FORUM.

    2. Strategically scheduled and optimised social media posts via Buffer, maximising engagement and expanding event reach (LinkedIn and Twitter).

    3. Orchestrated targeted email campaigns via Mailchimp, resulting in increased event registrations and surpassing goals, often managing multiple promotional calendars simultaneously.

    4. Managed the SWAPCARD event platform, ensuring seamless registration experiences for attendees.

    5. Created visually captivating marketing assets using Canva, establishing a professional brand presence and branding consistency.

    6. Organised event-related documents and supported promotion of online and in-person training courses, including Nonwovens Introduction, Fundamentals in Filtration, AHP Training Course, and more.

    7. Collaborated closely with the EDANA team to align promotional efforts with objectives and target audience.

    8. Monitored and analysed campaign performance, refining marketing strategies for optimal results.

    9. Demonstrated strong project management skills, delivering assets on time and introducing fresh ideas.
    Email marketing Swapcard LinkedIn Marketing Canva Mailchimp Buffer Content marketing Events marketing
    • Check out Karolina's experience
1 recommendation
JB

Judita Bacinskaite recommend Karolina

Judita BacinskaiteJB
Judita Bacinskaite
AK Vibes
11/8/2022
I worked with Karolina closely for about 2 years on a branding project for a well-being start-up company. She was responsible for creating all the written content and developing the brand voice for all the print and digital media channels. She was not only my helping hand for the copy content. Her skills in marketing strategies, smart organizing, and soft and witty personality really played a big part in bringing the brand to life and made the process so much more enjoyable. Karolina would be a valuable member of any team, I will really miss working with her.
Education
  • Entrepreneurship and Innovation in Swedish Context (Summer School)
    Linköping University
    2018
    Entrepreneurship and Innovation in Swedish Context
  • International Hospitality and Tourism Management
    University of Surrey
    2018
    1. I particularly loved modules in Destination Management, Marketing + Advertising 2. I've polished up on my 🇫🇷 (L3) + 🇮🇹 (L1) language skills via the Global Graduate Award 3. I became the spokesperson of my cohort as a Course Representative for 2 years
  • Luxury Brand Marketing & Management (Summer School)
    Groupe Sup de Co La Rochelle
    2017
  • Self-guided Digital Marketing Academy
    Digital Grads Academy
    2019
  • GCSE & A Levels
    Portadown College
    2014
    Graduated with three A level subjects studied: 1. Travel & Tourism - Grade A* Advanced Level 2. Art and Design - Grade B Advanced Level 3. Biology - Grade B Advanced Level
Certifications