Skill set
Additional skills (3)
Karina in a few words
With over 10 years of experience in the life sciences sector, I specialize in driving business growth through strategic marketing and business development. I help organizations identify new opportunities, build client relationships, and streamline operations—delivering measurable results from lead generation through to signed contracts.
I bring hands-on expertise in CRM project management, stakeholder coordination, and the full sales cycle. As a mentor and team leader, I’ve coached colleagues on best practices that boost performance and productivity.
My academic background includes a Master of Arts in Marketing from United International Business Schools and a Bachelor’s in Sports & Entertainment Marketing & Communications from Glion Institute of Higher Education.
I’m passionate about creating value for clients through clear communication, tailored strategy, and a focus on long-term success. Let’s connect and explore how I can support your growth goals.
Experience
- Debiotech SABusiness Development ManagerCONSULTING & AUDITSOctober 2024 - Today (7 months)Lausanne, VD, Switzerland
- Successfully identified and developed new business opportunities, which increased our win ratio up to 40% and expanded our portfolio of clients.
- Managed the entire business development process, which included everything from generating leads to finalizing contracts, ensuring a smooth transition throughout the sales cycle.
- Developed and implemented sales and go-to-market strategies, which helped position the company favorably in competitive markets.
- Coordinated with key stakeholders and utilized CRM software (Hubspot) effectively, helping streamline communication and improve collaboration across teams.
- Managed and co-organized networking and promotional events for the company, which helped enhance our visibility and build valuable relationships in the industry.
- Company is restructuring, positions may be affected.
- Voisin Consulting Life Sciences (VCLS)Business Development ManagerCONSULTING & AUDITSJanuary 2023 - August 2024 (1 year and 7 months)Lausanne, VD, Switzerland
- Managed the entire account management process, from generating leads and crafting offers to securing contract signatures, which streamlined our client onboarding and improved our closing rate.
- Coordinated project management activities for business development, effectively bringing together key stakeholders and managing our ERP system to enhance collaboration and efficiency.
- Mentored colleagues on various business development and operational topics, helping to elevate team performance and strengthen our overall capabilities.
- Oversaw complex RFPs, proposals, and offers, ensuring that we met client requirements and delivered compelling submissions that increased our win rates.
- Prospected new business opportunities by attending conferences and networking events, which expanded our market reach and contributed to a stronger client pipeline.
- Executed and planned the Go To Market strategy for Switzerland, helping to establish our presence and drive new revenue streams in the region.
- Managed relationships with partners and startups, cultivating strong connections that fostered collaboration and innovation to support business growth.
- EMMAC Life SciencesOperations ManagerHEALTH & WELLNESSSeptember 2021 - December 2022 (1 year and 3 months)Switzerland
- Managed business development, account management, CRM, and after-sales operations
- Implemented S&OPs, QMS, and conducted audits for efficient operations.
- Oversaw financial operations including reporting, budgeting, and maintained strong supplier/stakeholder relationships.• Managed business development, account management, CRM, and after-sales operations • Implemented S&OPs, QMS, and conducted audits for efficient operations. • Oversaw financial operations including reporting, budgeting, and maintained strong supplier/stakeholder relationships.
Recommendations
Education
- Bachelor of Arts in Events, Sports and Entertainment Marketing & CommunicationsGLION Institute of Higher Education2013Bachelor of Arts (B.A.)
- Masters in Arts in Marketing and Communication (Consumer Behavior)United International Business Schools2016