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Karen R.

eCommerce Digital Transformation Consultant

Can work in or around Amsterdam

  • 52.3727
  • 4.8936
  • Suggested rate €1,050 / day
  • Experience 7+ years
  • Response rate 100%
  • Response time 1 hour
Propose a project The project will begin once you accept Karen's quote.

This freelancer is available full-time but hasn't confirmed their availability in over 7 days.

Propose a project The project will begin once you accept Karen's quote.

Location and workplace preferences

Amsterdam, The Netherlands
Can work onsite in your office in
  • around Amsterdam and 50km


Project length
  • Between 1-3 months
  • Between 3-6 months
  • ≥ 6 months
Business sector
  • Fashion & Cosmetics
  • Hospitality
  • Logistics & Supply Chain
  • Retail (Large Retailers)
  • Retail (Small Business)
+1 autres
Company size
  • 50 - 249 people
  • 250 - 999 people
  • 1000 - 4999 people
  • ≥ 5000 people


Freelancer code of conduct signed
Read the Malt code of conduct

Verified email


  • French

    Native or bilingual

  • English

    Native or bilingual


Skills (12)

Karen in a few words

With 10+ years of experience in Business, Digital & Tech, I've had the chance to work on some truly exciting projects.

At L’Oréal, I've united sales, marketing, and supply-chain teams to work together towards increased profits, operational and service excellence. Prior to my relocation to Amsterdam, I served as the Global Head of Digital Operations at Aesop, where I looked after Aesop's E-commerce operations department working alongside cross-functional teams located in the EU, North America, Asia and ANZ. Together, we created large tech ops products supporting's double and triple-digit online sales growth, improving markets’ performance and enhancing’s customer experience at scale. During my tenure at Deloitte, I assisted the world's most valuable luxury brand, two of the world's largest hotel companies and world-leading French manufacturers.

From zero to global expansion, I support organizations with their eCommerce digital transformation through eCommerce consulting, E2E project management, technical resource planning and team management.

Areas of Expertise

E-commerce platform launches, optimization and global expansion
Digital Marketing Strategy
ERP Integrations (OMS, WMS, POS, CMS), Security and PII management
Inventory & Supply-Chain Management (B2B, B2C, DTC, in-house & 3PL)
CRM & Data Management
Dashboard, Analytics and Reporting
Business Planning & Forecasting
Stakeholders & Global team management
Agile Project Management
Payment gateway, fraud & risk management
Shipping strategy & last-mile decarbonization
Roadmap, OKRs, KPIs, RACIs, and Ways of Working


Sap commerce (formerly hybrid), Salesforce Marketing Cloud, Tableau, Adyen, Stripe, Shopify, WordPress, Wix, SAP, NetSuite, CEGID, Veritas, Future Master, SAP, JIRA, Confluence, Trello, Canva, Figma, Adobe Photoshop, Insomnia



Consulting & Audits

Leadership Coach, Founder  - As a freelancer

Amsterdam, NH, Netherlands

July 2021 - Today (1 year and 7 months)

Alongside my experience in Tech and Business, I have always been motivated by a desire to work with and aid people. This passion for supporting individuals led me to establish, a consultancy that focuses on the career and leadership development of talented but often overlooked professionals - introverts.

► Provided business mentorship to ACE Fall '22 incubation program cohort (12 start-ups)
► Partnered with Impact Hub (a global network of 25,000+ impact-driven entrepreneurs) and helped Dutch start-ups navigate key milestones through all development phases, from MVP to full-scale product
► Supported the career development of 50+ mid-to-senior level professionals through leadership coaching
Coaching career development Executive coaching Start-up



Global Head of Digital Operations

Melbourne, Australia

September 2020 - July 2021 (10 months)

► Developed global e-commerce operations strategy, budget, resource planning and roadmap (100+ staff members, 17 markets across EU, North America, ANZ, and Asia) in alignment with Aesop's triple-bottom-line objectives (People, Profit and Planet)
► Provided strategic guidance to E-commerce Directors' D2C & e-tailers roadmaps to improve retention, enable revenue growth and scale up their e-com capabilities in their respective regions, all working alongside the Head of Digital Product Experience, the Creative Director of Technology and across multiple business streams
► Measured and tracked E-commerce Director online sales performance against forecast, and suggested corrective actions (Forums: Weekly WIPs, Weekly Digital Trading Meetings)
► Led the global e-commerce operations function to guarantee growth, continuous process improvements and service excellence in all local markets (i.e., online sales performance tracking, DTC supply-chain management, shipping strategies, O2O CX, online payments & risk management (inc., risk profiling, fraud mitigation and chargebacks management))
► Recruited, onboarded, and managed Aesop Technology Fulfilment Product team (10+ members), leading to an increase in global DTC omnichannel fulfilment capabilities by +500% (3PL integrations, in-house and multi-warehouse fulfilment) and contributing to FY20 online revenue hypergrowth (+300%, A$100M)
► Increased headcount by 100% in HQ and in the regions by restructuring the Digital Operations department with refined KPIs, RACIs, ways of working, operational processes, and tools in accordance with OKRs
► Received an award for my work and my contribution to Aesop e-com business growth throughout the pandemic (this award was endorsed by the Board of Aesop and Natura Group Operating Committee)



Global Online Retail Operations Manager

Melbourne, Australia

June 2018 - August 2020 (2 years and 2 months)

► Defined Ecommerce and Operational KPIs Framework for to achieve service excellence, drive conversion and retention across all Global Markets.
► Launched Aesop’s first Multi-Warehouse Online Store in October 2019, leading a cross-functional team of 20 stakeholders across Finance, Technology, Supply-Chain, Digital & Sustainability to enhance customer experience by providing shorter shipping lead-times while reducing CO2 emissions by 40%.
► Designed Ecommerce & Online Operations Strategy, Roadmap and RACIs (i.e., roles and responsibilities) of all Ecommerce Global, Regional and Local teams (~ 30 team members).
► Worked closely with the Head of Data to create operational reporting & analytical tools to guarantee the ongoing measurement of the above KPIs and strategically recommend actions accordingly.
► Responsible for the deployment of Aesop E-commerce sites and Online fulfilment centres globally along with Finance, Technology & Supply-Chain.
► Partnered with Global Supply Chain & Regional Online Managers to optimise stock management globally and achieve shared objectives (Ecommerce Budget without compromising Working Capital, Airfreight, Inventory Quality) which resulted in a notable reduction of OOS levels (from 8% to 4%)

L'Oréal SA - L'Oréal France - L'Oréal Groupe

Retail (Large Retailers)

CRM Executive

Melbourne, Australia

October 2016 - May 2018 (1 year and 7 months)

► Executed the redesign of L'Oréal SFMC Data infrastructure (1M+ subscribers), working with Salesforce solution architects, marketing teams, and third-party agencies, which led to better data integrity and effective customer segmentation
► Coordinated the strategy, development, and execution of CRM campaigns, which generated a 15% increase in subscriber retention while reducing average cost-per-acquisition by 50%

L'Oréal SA - L'Oréal France - L'Oréal Groupe

Retail (Large Retailers)

Key Account Supply-Chain Manager

Melbourne, Australia

May 2014 - September 2016 (2 years and 4 months)

► Managed daily operations and drove the Joint Business Planning Strategy of a $200M channel with the set-up of collaborative tools to improve efficiency, optimise fulfilment and on-shelf availability while reducing costs and maximising value over the entire chain.
► Awarded 2015 & 2016 Priceline Beauty Supplier of the year (criteria: Collaborative Business Planning & Supply chain management).

Key stakeholders: Planning, Sales, Retailers, Marketing and Finance teams.
Business Planning Business strategy Forecasting sales Account Management Supply chain Business Analysis Data Visualisation Budget

L'Oréal SA - L'Oréal France - L'Oréal Groupe

Luxury Goods

Sales Analyst

Melbourne, Australia

August 2012 - September 2013 (1 year and 1 month)

► Managed budget and sales forecast of a $50M portfolio, resulting in a 10% growth YoY providing targeted recommendations to 15 State & Area Managers to drive best-in-class customer service.
► Led the expansion of Yves Saint Laurent (Net Sales = $10M) within one of Australia's biggest cosmetic retailers partnering with the customer, visual merchandising, planning and marketing.

Brands: L'Oréal Luxe Division (Giorgio Armani, Yves Saint Laurent, Ralph Lauren, Victor & Rolf, Diesel). Key stakeholders: Supply-Chain, Retailers, Marketing and Finance teams.
sales Account Management Business Development Business Analysis Data Visualisation Forecasting Budget

Deloitte - Deloitte Organisation

Consulting & Audits

Senior External Auditor

Paris, France

January 2008 - October 2011 (3 years and 9 months)

Designed strategy, planning and execution of the audits of Multinational Companies (planned time & cost budget) within multiple industries (Retail, Fashion, FMCG, Hospitality, Automotive)

Performed SOX (Sarbanes Oxley) compliance procedures, including reviewing narratives, performing walkthroughs and testing of various processes, resulting in the identification of improvements and weaknesses in the companies’ controls and processes as well as the recommendation of solutions to management

Supervised a team of up to 6 auditors providing daily direction to service both Deloitte and my clients

Clients: French Multinational Hotel Group, American Multinational Hotel Group, Leading French fashion house and luxury retail company, Global Pen FMCG.

Key Stakeholders: CFOs, Finance Directors.
Audit Internal controls Process Improvement People Management

Sumesh Suvarna - Aesop


I worked with Karen for almost 2 years at Aesop. She was leading the Global digital operations team, I worked with her day in day out to form an incredible partnership between engineering and digital operation. When you work for an organization, it is important to have strong leaders with an eye for quality, persistence to detail, and above all empathy. Karen ticks all boxes. I am truly proud of what she created at Aesop and how her legacy is helping us move forward. She rides high on integrity and influence. As a business we always have challenges and what makes us better is how we navigate through challenges. Karen had to operate during some unique times with global supply chain shortages and other issues. I cannot strongly recommend another person for a job and it is my pleasure to have her on my contact list for advice. Thank you.

Tonya Higgins - Aesop


‘Fervour and resilience’ are the words that come to mind when I think about Karen. She joined my team in 2018 as Aesop Global Online Operations Manager. Above all, I was pleased to witness Karen’s ability to juggle large-scale disruptive changes and competing priorities. Karen is a versatile people leader. Her business savvy coupled with her digital & tech background helped seamlessly transform Aesop's digital operations globally. Karen would be a true asset for any positions requiring business transformation and comes with my heartfelt recommendation

Michelle Wilson - Point Advisory


I worked with Karen during my tenure at Aesop as Global Sustainability Technical Lead. Karen is a driven and passionate advocate for sustainability with a desire to improve systems, work environments and create the best outcomes for clients. Karen is an incredible asset to any team or organisation.