Skill set (16)
Industry fields of expertise
Justine in a few words
Hi! 👋 I’m Justine,
I specialize in working with purpose-oriented nonprofits and B2/B2B2C startups and SMBs to establish marketing foundations, optimize tech tools, and drive meaningful growth.
🤝 Here’s how I can help:
⇾ Fractional CMO Services: For B2C and B2B2C organizations, I provide strategic, high-level marketing leadership without the need for a full-time CMO. I help create and refine growth strategies, optimize team performance, and ensure that marketing initiatives align with your mission and goals.
⇾ Martech Optimization for Nonprofits: I guide you in selecting and implementing the right marketing technology (martech) to reduce costs and boost efficiency. From CRM and automation tools to AI-powered platforms, I help ensure you’re using the tools that best fit your goals without overspending.
👽 About me:
→ 10+ years of professional experience in Marketing & Growth.
→ I’m originally from Lille, France, now living in Spain, and fluent in Spanish, English, and French.
→ I’ve spent the best part of the last 10 years building, coaching and mentoring marketing and communications teams in multicultural environments.
→ Worked on different markets (USA, France, Spain, Brazil, Japan, China, ROE & more) in multiple industries (Climate Innovation, Healthcare, Insurance, Fashion, Lifestyle...)
→ I’m excited about tech, especially exploring innovative marketing tools that streamline processes and help teams make a greater impact.
⇾ Passionate about purpose-driven work, I aim to support organizations that focus on sustainable development, positive change, and making a difference.
Drop me a line if you'd like to work with me :)
Experience
- Women As OneGrowth AdvisorMEDICALMay 2022 - April 2023 (12 months)👩💻 Led growth strategy and execution for a SaaS platform, driving user adoption, market expansion, and engagement through product marketing, CRO, and community-building.
- SeedliFounder @Seedli | Fractional CMO / CMO as a serviceCONSULTING & AUDITSMarch 2021 - Today (4 years and 2 months)Fractional CMO & MarTech Partner helping startups, SMBs, and nonprofits (with a Climate or SDG-driven mission) build, scale, and optimize their marketing strategies without the overhead of a full-time hire.How I can help:1️⃣ Fractional CMO services→ Build & execute marketing foundations for growth-stage companies needing structure, processes, and scalable strategies.→ Senior leadership & team development – Train and mentor in-house marketing teams, ensuring they’re equipped to scale.→ Strategic marketing advisory – Help businesses prioritize efforts, optimize budgets, and align marketing with business goals.2️⃣ MarTech & no-code solutions→ Tech stack assessment & implementation: Identify and integrate marketing & automation tools to streamline operations.→ No-code solutions & database: Optimize processes for efficiency, cross-collaboration and better project management and visibility.3️⃣ Strategic marketing support for nonprofits→ Growth-focused CRM, website, and email strategies: Improve customer journeys, increase conversion rates, and enhance audience engagement.
- Women As OneInterim, Head of GrowthHEALTH & WELLNESSMarch 2021 - May 2022 (1 year and 2 months)👷 Built the marketing function from scratch, implementing scalable systems and multi-channel strategies to enhance visibility, attract the right participants, and maximize program enrollment.
1 recommendation
RO
Rebecca Ortega and 0 other people have recommended Justine
3/22/2023
We hired Justine to support marketing and digital growth efforts for our start up organization. What I could not have expected is that she would completely transform the way we operate. Justine possesses an impressive combination of a strategic mindset and incredibly detailed execution. She's highly analytical, hyper organized and wonderfully creative. She's also scrupulously fair and thoughtful, which stands out as being exceptional for a contractor. Any organization would be lucky to have her keen eye and deep well of experience at their disposal. I know we were!
Education
- Associate Degree in International RelationsFaculté de Finance, Banque, Comptabilité2014Master's Degree, International Marketing
- Master's Degree, Retail marketingFaculté de Finance, Banque, Comptabilité2013Master's Degree, Retail marketing
- Bachelor's Degree, Marketing, Business, PREscuela Universitaria de Estudios Empresariales, Valladolid. Spain2010Bachelor's Degree, Marketing, Business, PR
- Bachelor's DegreeUniversité du Droit et de la Santé (Lille II)2009Bachelor's Degree
Certifications
- Growth strategyReforge