- OgilvyStrategic PlannerOctober 2022 - Today (2 years and 1 month)London, UKWorkingwith Ogilvy to develop an Omnichannel approach to CRM to improve customer engagement for a Blue Chip Pharmaceutical brand. Capability Audit of existing programmes, tech & processes Identify market maturity for pilot programmes Develop pilot programmes to develop maturity for 2 markets and test impact on engagement and longer term HCP value
- Relevanz LtdCo-FounderApril 2019 - Today (5 years and 7 months)Leeds, UKhands, we help you navigate from batch and blast to highly personalised relevant communications that build brands, improve ROI and customer retention and loyalty. Using your existing tech stack and data - we can uncover insights to create segments that can be used for targeting throughout your sales funnel, and content strategies that resonate throughout.
- Syzygy (London)CRM StrategistJune 2022 - March 2023 (9 months)London, UKWorkingwith Agency to develop CRM strategy & programme of work to enable a Blue Chip Pharmaceutical brand to create an omnichannel customer experience to improve brand relationship and build HCP loyalty Undertook a Capability Audit to identify gaps in tech or current processes Worked with client team to develop pilot programme and agree loyalty
- CIM DipEd, MarketingLeeds Beckett University1994CIM DipEd, Marketing