I'm a communications strategist with vast experience working across agency and in-house roles in New York and London, and remotely in Paris, Brussels and Barbados. My career spans 20 years of experience primarily focused on spirits, hospitality, property and tech startups where I have worked on all sides of the communications spectrum from copywriting and strategy to press office and partnerships.
A publicist at heart, I’ve secured top tier press coverage and features across B2C publications, as well as B2B coverage across travel, tech, property and drinks titles.
In 2019, I stepped into the freelance world. Today, I work with Experimental Group’s 20+ hotels, restaurants and bars as a marketing and comms consultant, and I write and advise on client-facing materials, marketing copy, tone of voice. I also work as a PR Consultant for Belgian tech unicorn Lighthouse, LGIM’s New Acres BTR scheme and other clients within spirits, hospitality and tech space.
In addition to my PR & comms work, I also ghostwrote Experimental Cocktail Club: The Way We Drink, a cocktail book that tells the story of how Experimental Group revolutionised the Parisian cocktail scene and went on to open bars in London, Paris, New York and Ibiza. The book was published internationally by Octopus and was nominated for Best New Cocktail / Bartending Book at Tales of the Cocktail in 2016.
My current and past freelance clients:
Lighthouse, formerly OTA Insight
Mount Gay
New Acres Wandsworth, Legal & General
Experimental Group
Smiling Wolf Functional Non-Alc Spirits
Tabasco
Domaines des Hautes Glaces
Directo
Micropep
Zveotec