Skill set (50)
Industry fields of expertise
Julie in a few words
Stratégiste en transformation digitale et experte en marketing digital, spécialisée dans la génération de leads, le branding, et la croissance durable des entreprises. Fondatrice de marques éco-luxe et consultante expérimentée pour des projets stratégiques locaux et internationaux.
Forward-thinking Digital Strategic Marketing & Branding Expert with a proven record of accomplishment during a 20+ year career abroad experience passionate about transforming visions into compelling brand identities. Extremely focused and results-oriented leader with a direct interface to the client at both a strategic and operational level.
A goal-oriented and innovative digital marketing expert with natural talents in developing and implementing successful marketing strategies, branding, and website design, driving profits, increasing market shares, and strengthening customer dominance.
Hardworking, performance-oriented leader offering proven expertise and digital prepared to bring years of progressive experience and take on a challenging position with the opportunity to make a lasting impact on companies, start-ups, and customers' success.
Experience
- FreelanceStrategic Digital Marketing ConsultantFebruary 2014 - Today (11 years and 4 months)Redefining digital brilliance by blending creativity and strategy to help businesses thrive in a competitive landscape. Designed and delivered tailored marketing strategies and branding solutions for startups and established companies. Spearheaded the creation of over 50 responsive websites and digital campaigns that elevated brand identities. Leveraged expertise in SEO, content marketing, and social media campaigns to boost client visibility and achieve measurable growth. Advised on sustainable business models, integrating eco-conscious principles into marketing strategies. Managed cross-functional teams to execute high-impact campaigns and ensure on-time delivery. Optimized marketing performance through data analytics, driving actionable insights and maximizing ROI. Built and nurtured strong client relationships, ensuring alignment with business goals and long-term success. Trained marketing teams on cutting-edge digital tools and techniques, enhancing their capabilities.
- JAANTE – Fashion AgencyChief Marketing Officer CHIEF MARKETING OFFICERFebruary 2014 - February 2022 (8 years)BelgiumSpearheaded the establishment of Jaante's marketing branch, driving sales growth and expanding client lists—championed eco-responsible brands, cultivating brand awareness, engagement, and focused initiatives. Led sales and marketing operations, driving 30% revenue growth annually for eco-responsible brands. Pioneered innovative marketing strategies to expand client portfolios and improve customer retention. Managed multi-channel campaigns focusing on sustainability and branding in the luxury fashion industry.
- HERTOGHE MEDICAL SCHOOL / HERTOGHE CLINIC – HealthcareHEAD OF MARKETING & COMMUNICATIONMEDICALApril 2022 - November 2022 (8 months)52 Belgium, Clervaux, Luxembourg Directed all marketing, PR, and communication efforts for healthcare and pharmaceutical audiences. Organized international medical congresses, workshops, and webinars to enhance stakeholder engagement. Increased brand visibility by implementing strategic digital marketing campaigns in a regulated industry.
Recommendations
Education
- Master (Msc BI), Management Information Systems, GeneralINSA, Business, Marketing & Communication School2009Master (Msc BI), Management Information Systems, General
- Master in Marketing StrategyESADE Business & Law School2008Master's degree, Marketing
- Bachelor of Business Administration (B.B.A.), Business Administration, Management and OperationsEu Business School1998Bachelor of Business Administration (B.B.A.), Business Administration, Management and Operations
- Associate Degree in FinanceEADA BUSINESS SCHOOL2008Associate's degree, Finance, General