About Julia
Digital Project Manager | Instructional Designer | Marketing Consultant
🇬🇧 Raised in 🇫🇷 | 🇪🇸 Fluent | 🇩🇪 Conversational
IAs an E-Learning & Digital Marketing Consultant and certified Scrum Master™ and bilingual digital native, I work autonomously and collaboratively from concept to execution—balancing storytelling with process, and creativity with compliance. I support global organisations (Adidas, Roche, Novartis, Lilly, Pfizer, Ipsen, Viatris) as well as smaller entities (Cabinet SAVE, Bonjour Sublime, Novétude Santé, Florian Akinbiyi).
With 19 years of cross-sector experience in healthcare, EdTech, SaaS, business education / MBAs, coaching, language learning, and consumer learning platforms, I design and lead end-to-end digital projects that combine instructional design, marketing strategy, and AI-powered automation.
- E-learning consulting: programme design, gamified content, LMS, micro-learning, AI applied to learning
- Multilingual content production (EN/FR/ES) for global campaigns, intranets, communities, congresses, and product launches
- E-learning scriptwriting for asynchronous modules, MOOCs, micro-learning, and hybrid learning pathways
- LMS / E-learning content integration: formatting, organisation, structuring, scripting, and revision cycles across platforms
- Online learning design expertise: instructional architecture, micro-learning, storytelling, knowledge organisation (use of Articulate Rise, Camtasia, Veed.io, ElevenLabs...)
- Learning ecosystem build: LMS implementation, onboarding flows, content creation on Kajabi, LearnWorlds, Cornerstone and other learning applications
- Digital marketing consulting: strategy, copywriting, landing pages, automation and international go-to-market
- Digital campaign design & execution (HTML, Figma, Adobe Photoshop…) aligned with brand standards and regulatory compliance
English
Native or bilingual
French
Native or bilingual
German
Conversational
Spanish
Fluent
Remote only
Primarily works remotely
Experience
- LillyCommunication Strategies & Team Building Workshop FacilitatorPHARMACEUTICALS INDUSTRYSeptember 2025 - September 2025Madrid, SpainCommissioned to deliver an interactive workshop at Lilly’s Madrid HQ for the European Medical Information team, “Around the World in KPIs: Turning Web Metrics into Stories”, blending communication strategies, team building, and storytelling using digital metrics as the narrative foundation. Participants applied real GA and GSC metrics in activities, strengthening collaboration and reporting skills with reusable templates.
- Used real metrics from GA, Google Search Console, and Looker Studio dashboards to contextualise activities in Lilly’s medical environment.
- Designed dynamic group activities (icebreakers, card prompts, ranking challenges, redesign sprints) to foster engagement and practical application.
- Delivered a clear, didactic, and engaging session tailored to a team with digital expertise but no formal communication training.
- Provided reusable resources, editable templates, and reporting frameworks for continued team use.
- IpsenMarketing ConsultantPHARMACEUTICALS INDUSTRYJuly 2025 - Today (11 months)Barcelona, SpainAppointed to support the Iberia team during a paternity leave, I led content development and digital strategy for the local launch of a new hospital drug (elafibranor). Focused on aligning core materials with the Spanish market’s regulatory requirements while enabling seamless rollout across field teams. I now continue as a digital consultant creating the mass-mailing campaign for the post-launch phase.Working with another product manager on the launch of another hospital drug (odevixibat), responsible for creating the visual brand identity—logo, slogan and slide-deck branding—used to promote the drug. Also developing a plug-and-play sales kit and leave-behind materials for meetings with healthcare professionals.
- adidasInstructional Designer - Breaking Barriers AcademyRETAIL (LARGE RETAILERS)July 2025 - September 2025 (2 months)London, United KingdomInclusive Sport Education – Digital-to-Offline Learning ToolkitCommissioned by 17 Sport to adapt the adidas Breaking Barriers Academy—a digital platform promoting gender equity and inclusion in sport—into an offline, facilitator-ready format. Designed 30 printable worksheets and matching answer sheets across seven courses: Becoming a Gender-Equitable Leader in Sports, Creating Safer Environments in Sports for All, Developing a Mindset of Gender Equity for Sports Coaches, Forming and Fostering Gender-Inclusive Sports Organizations, It’s Time to Talk. Period: Advancing Menstrual Awareness in Sports, Recruiting Inclusive Sports Talent that Stays, and Shifting Towards Gender-Sensitive Communications. Ensured every activity remained pedagogically sound, easy to use on the go, and fully aligned with adidas legal and IP requirements.
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Education
- Bachelor's Degree (DEUG) in Languages and Literature, Management,Grande École of Paris-Panthéon-Assas University2005Bachelor's Degree (DEUG) in Languages and Literature, Management,
- ESMOD,la Mode, Business School2006ESMOD,