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Juan Piña Digital Marketing SpecialistJP

Juan Piña

Digital Marketing Specialist
  • Suggested rate
    €296 / day
  • Experience3-7 years
  • Response rate100%
  • Response time1 hour
The project will begin once you accept Juan's quote.
Location and workplace preferences
Location
Bogotá, Colombia
Can work on-site at your office in
  • and around Bogotá (up to 50km)
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Verified email
Languages
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Skill set
Industry fields of expertise
Banking and Financial Services
Consulting and Audits
Digital and IT Services
Digital Business Models
E-commerce
Juan in a few words
Results-driven Growth Marketing Specialist with 8 years of experience in digital performance, paid media, and data-driven strategies. Proven track record of leading cross-functional teams, optimizing ROI through advanced analytics, and implementing scalable growth frameworks. Expertise in Meta Ads, Google Ads, programmatic advertising, and marketing automation. Driving by measurable results and delivering impactful digital solutions.
Experience
  • PHD
    Digital Director
    January 2023 - Today (2 years and 5 months)
    Reduced CPI by 60% and CPA by 20% through advanced campaign optimization and data-driven strategies across Meta Ads, Google Ads, and programmatic platforms for Banco Caja Social (National Bank) App. Serve as a digital consultant for different agency clients, providing actionable insights and strategies.
  • Startup FINZI
    Head of growth
    January 2021 - January 2022 (1 year)
    Spearheaded global acquisition, retention, and brand promotion strategies, achieving a 40% increase in North Star Metrics. Implemented OKR methodologies to align team objectives with business goals. Managed paid and organic media performance across Meta Ads, Google Ads, Twitter Ads, and Snapchat Ads. Automated workflows using Zapier and SendGrid, improving email marketing efficiency by 20%. Developed DataStudio dashboards for real-time performance tracking.
  • MOVII - MOVIIRED
    Growth & performance marketing Lead
    January 2019 - January 2021 (2 years)
    Directed paid media strategies, achieving a 35% increase in customer acquisition. Approved and implemented media plans proposed by external agencies. Monitored and reported weekly and monthly performance metrics to the CEO.
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