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Jose Manuel H.

SEM PPC and SEO Specialist

Can work in or around Madrid

  • 40.4167
  • -3.70358
  • Suggested rate €110 / day
  • Experience 7+ years
  • Response rate 100%
  • Response time 1 hour
Propose a project The project will begin once you accept Jose Manuel's quote.

This freelancer is available part-time (3 days per week) but hasn't confirmed their availability in over 7 days.

Part-time, 3 days per week

Propose a project The project will begin once you accept Jose Manuel's quote.

Location and workplace preferences

Location
Madrid, España
Can work onsite in your office in
  • around Madrid and 50km

Preferences

Project length
  • ≤ 1 month
  • Between 1-3 months
  • Between 3-6 months
  • ≥ 6 months
Company size
  • 11 - 49 people
  • 50 - 249 people
  • 250 - 999 people
  • 1000 - 4999 people
  • ≥ 5000 people

Verifications

Freelancer code of conduct signed
Read the Malt code of conduct

Verified email

Languages

  • Spanish

    Native or bilingual

  • English

    Fluent

  • Portuguese

    Fluent

Categories

Skills (13)

Jose Manuel in a few words

Apasionado profesional del marketing digital con experiencia internacional en varios frentes como creación de contenidos y planificación e implementación de proyectos y publicidad digital. Con capacidad profesional completa en español, inglés y portugués. Durante mi carrera profesional he tenido la oportunidad de desempeñar mi trabajo en consultoria internacional para clientes Fortune 500, agencias digitales, clientes finales y publishers. Siempre mis acciones han estado dirigidas a mejorar los indicadores de rendimiento para ayudar a alcanzar los objetivos de crecimiento y asegurar la extraordinaria experiencia de los clientes.

Experience

Wolfgang Digital

Digital Marketing Specialist

Dublin, Ireland

February 2022 - Today (4 months)

Digitalb Marketing Services

Digital & IT

Founder (PPC & SEO EXPERT)  - As a freelancer

Spain

October 2021 - Today (8 months)

We walk with brands towards top positions online. Paid & Organic. Spanish & English. LATAM & EMEA.

icabbi

Growth Marketer

Dublin City, Co. Dublin, Ireland

March 2021 - October 2021 (7 months)

Amazing experience working for SaaS company being the person in charge to improve performance of all digital channels. Working closely with CRM Manager to build an efficient lead acquisition strategy.
- Setting up paid search, Display and video campaigns following best practices and monitoring performance against ROI and goals.
- Developing SEO Project leveraging different tools achieving an steady growth resulting in 54% increase of sessions Semester-over-Semester.
- Building and analyzing Digital Master dashboard and ad hoc reports to instruct and proving to C-level executives the forecast and results of digital actions.
- Global view approach to digital marketing mix segments focusing on lead generation (+44% session increase and correlated lead acquisition).
- Website audit and proposal of different improvements related to UX and Page Speed.

Facebook

Ads Payment Analyst for Facebook (via Accenture)

Co. Dublin, Ireland

June 2019 - March 2021 (1 year and 9 months)

As Risk&Payments agent I am working in a customer centric role providing support and guidance to advertisers for global market in the 2 most important Social Media platforms.
• Assisting and supporting advertisers for their payment queries.
• Educating the advertisers explaining charges, billing system, currency options, and advertisement basics.
• Investigating cases to determine the best solution (refund, invalidation, provide a coupon or route to an other team).
• Maintaining high quality standars accomplishing SLA and CSAT targets of efficiency.
• Constantly seeking for ways to improve process and workflow.
• Escalating technical bugs in the platform and fraudulent activity to specialized teams.

GOOGLE - Alphabet/Google

Marketing Account Optimizer for Google (via Accenture)

Co. Dublin, Ireland

June 2018 - May 2019 (11 months)

As Account Optimizer, I was point of contact between the Google's Account Managers, Technology Specialists and Enterprise Advertiser. I worked proactively identifying ROI and up/cross selling opportunities in the managed account portfolio.
•Implementing optimization solutions and identifying improvement points on the managed account portfolio of Google Tier 1 clients.
•Optimizing campaigns towards clients' target KPIs (e.g. Clicks, CTR, Conversions, Ads Quality Score, ROAS, etc.) across multiple levers (i.e. keyword, device, audience, etc.).
•Generating reports and presenting more than 15 up/cross selling opportunities.
•Building new campaigns and seeking for metric optimizations in the existing ones.
•Account performance analysis and formulation of strategies to ensure the accomplishment of goals.
•Analyzing and reporting optimization proposals to Account Managers on Google´s advertising platforms (Search, GDN, Mobile or Video).
•Delivering work under demanding quality standards appropriate to Fortune 100 companies (average quality score: 96%).
•Resolution of claims for a broad range of clients, across multiple industries, products and time zones always within the deadline and the workflow process.

BRICOMART

Digital Project Manager

Madrid, Spain

October 2016 - May 2018 (1 year and 7 months)

International Project Manager in charge of the construction and launching of Bricomart new website (construction retailer leader in Spain). I had to drive the identity of the company to the online environment. Me, besides agencies and the whole team of Bricomart Spain, decided the architecture of the site and the content.
•Managing the launch of Bricomart new website (construction retailer leader in Spain with more than 20K product references) in a client-facing role.
•Coordinating all parts involved in the project development (BU and different specialized agencies).
•Supervising all process to accomplish client´s goals and digital standards of marketing, communication, legal and sales.
•Ensuring resolution of escalated website bugs with the global security team of Adeo Group.
•Setting up customized dashboards with Google Analytics and Data Studio with important metrics for the client.
•Understanding customer needs to offer tailor-made proposals.
•Analyzing and spearheading the plan and development of SEO on-page and off-page for Bricomart (More than 40K keywords ranked in the top 100 search Google rank).
•Building of strong relationship with customers from a consultative-sales method.

Telefonía y Comunicaciones Para Todos

Content Manager

Madrid, Spain

July 2015 - August 2017 (2 years and 1 month)

As a content manager I was responsible of the daily content selection published on the web. Attending to events, in constant communication with brands -or PR agencies-, and using data analysis from audiences and big data tools. I had the opportunity to coordinate a group of editors to deliver all publications on time, working together with different BU as sales or IT outsourcing support.
•Selecting thematic based on the agenda and data-oriented insights from audience.
•In constant communication with brands and agencies to sell advertisement web slots and content marketing promoted publications.
•Monitoring and improving the content to assist to the affiliate marketing channels.
•Coordinating and guiding a group of editors to deliver all publications on time. Working together with different BU as sales or IT outsourcing support.

Telefonía y Comunicaciones Para Todos

Content Editor

Madrid, Spain

October 2014 - June 2015 (8 months)

In the act of editor I wrote articles in a daily basis for the most important IT media in Spain (in the website). The elaboration of posts always was following the journalism standars of relevancy, interest and communication. All articles were SEO friendly and promoted through the oficial Social Media channels.
•Editing content in the most senior Tech&IT media Publisher in Spain.
•Writing SEO-friendly articles in a daily basis and optimizing titles, text, format and images.
•Using data analysis from audiences (Google Analytics/ Social Networks) and big data tools to optimize content (Google Trends).
•Attending to leading edge Tech events to receive specialized information in IT, networks, AI, augmented reality, VR, IoT, etc.

Kantar Media

Broadcast Analyst

Madrid, Spain

June 2016 - September 2016 (3 months)

In Kantar I was a substitute for employees (summer holidays). I worked in the international department. Among my duties were clipping client´s content on media, preparing reports and summing up interesting information for clients from media.

SGA

Sales and customer assistant at SGA

Madrid, Spain

June 2012 - September 2013 (1 year and 3 months)


•Driving revenue through strategic partnerships and growth initiatives.
•Develop and maintain relationships with existing and new customers (50% increase YoY in client´s portfolio).
•Communicate services offered for the firm and unique key differentiators to decision-making property representatives.
•Responding calls and mails from customers to resolve issues related to property maintenance.

Telefónica, S.A.

Marketing Internship

407 E Main St, Chanute, KS 66720, USA

August 2011 - March 2012 (7 months)

As an intern in Telefonica I was working in the Communication department monitoring the corporate branding presence in media and doing reports to the managers. I collaborated in the edition of the internal bulleting (+5.000 daily samples) and updating the internal site of the company.
• Monitoring the corporate branding presence in TV, radio, press and Internet.
• Creating reports for the managers with important information.
• Editing the internal bulleting (+5.000 daily samples).
• Updating the internal site of the company with the most important information selected.

Royal College Of Physicians

Waiter

February 2011 - August 2011 (6 months)

Waiter in one of the most emblematic and important medical institutions. English speaking atmosphere.

El Ibérico

Collaborator

March 2010 - June 2011 (1 year and 3 months)

Occasional collaborator in the first written and edited Spanish mass media of London

Education

  • Master, Digital Marketing and Communications, Marketing Digital,Comunicación y redes

    UNIVERSIDAD CAMILO JOSÉ CELA

    2014

    Master, Digital Marketing and Communications, Marketing Digital,Comunicación y redes

  • Licenciado, Journalism and Communication, Periodismo y comunicación

    Universidad Complutense de Madrid

    2011

    Licenciado, Journalism and Communication, Periodismo y comunicación

  • Master, Digital Media

    Centro Universitario Villanueva

    2008

    Master, Digital Media