José Juan Sánchez

Built a strategic growth practice supporting SaaS, IT and PE-backed companies in redesigning their full commercial architecture — from positioning and demand generation to RevOps, retention, and board-level reporting.

I operate as an embedded C-level partner, aligning Marketing, Sales, Product and Customer Success under a unified GTM system built for scalable, capital-efficient growth.

Revenue & GTM Architecture

Redefine sales-led, product-led and hybrid GTM models to improve pipeline predictability and win rates. Design multichannel demand engines across inbound, ABM, paid, outbound and partnerships. Improve MQL→SQL conversion through narrative clarity, funnel restructuring and sales enablement. Optimize CAC via positioning refinement and channel reallocation. Lead international expansion playbooks across European markets.

Positioning & Market Strategy

Reposition commoditized SaaS vendors into differentiated category players. Develop POV frameworks used in fundraising and due diligence. Build messaging architectures deployed across web, SDR, product marketing and paid campaigns. Lead structured campaign roadmaps tied to pipeline and ROI targets.

Lifecycle, Retention & Expansion

Design end-to-end systems from acquisition to activation and expansion. Improve time-to-value in PLG environments. Implement cross-sell and upsell frameworks to increase NRR. Align commercial teams around shared revenue ownership.

RevOps & Governance

Standardize funnel definitions, SLAs and reporting cadence. Implement CRM hygiene and attribution models. Build executive dashboards covering CAC, LTV, pipeline velocity and channel efficiency. Align marketing investment with Rule of 40 and EBITDA objectives.

AI for Operational Leverage

Embed AI copilots into content, reporting and experimentation workflows to reduce friction and increase speed without scaling chaos.

Beedigital is Spain’s leading Marketing-as-a-Service platform, serving 65,000+ SMEs with a subscription-based, all-in-one solution integrating digital presence, web & SEO, social media, paid media (Google, Meta), CRM, and AI-driven insights.

As Marketing leader, I drove end-to-end strategy and execution across GTM, demand generation, brand, lifecycle, partner marketing and product alignment—connecting commercial growth with operational efficiency.

Led the company’s transformation from a local service agency into a scalable Marketing-as-a-Service brand. Spearheaded a full rebrand, redefining positioning, messaging and visual identity to differentiate in a fragmented market. Built a unified messaging architecture across 8+ products, aligning teams around clear value propositions and a cohesive corporate narrative.

Owned full-funnel performance marketing across paid, owned and earned channels, increasing new customers +20% YoY (€1.9M new ARR) while reducing CAC by 18%. Implemented structured lifecycle and lead nurturing programs (new, inbound and dormant leads) to improve activation, conversion and retention.

Shaped product strategy, packaging and pricing—launching subscription bundles and add-ons to accelerate ARR growth and increase LTV.

Co-led the development of “Área de Negocios,” an integrated SaaS platform combining AI-driven workflows, centralized insights and human-assisted onboarding to simplify SME digital management.

Embedded AI into marketing operations (custom GPTs, automated nurturing, campaign creation, research workflows), increasing team productivity 4× and accelerating execution velocity. Led an AI-based customer insight initiative analyzing thousands of sales and CS calls to identify jobs-to-be-done and churn drivers, directly informing retention, product and service improvements.

Backed by BMW Group and Mercedes-Benz, FREENOW is Europe’s #1 multi-mobility app, present in 9 markets and 150+ cities. Led global B2B marketing for FREENOW’s SaaS-based corporate mobility solution.

• Owned global B2B marketing strategy and execution—driving marketing qualified leads, self-service subscriptions, and B2B passenger activation, engagement (~450k rides/month), and retention across 9 markets.

• Designed and scaled multi-channel demand generation programs—improving MQL-to-customer conversion and accelerating customer acquisition (+21% YoY).

• Drove lifecycle marketing programs to accelerate onboarding, expand product usage, and increase retention—leveraging data-driven journeys and behavioral triggers across multiple markets.

• Led B2B Product Marketing efforts—partnering with Product Management to shape and launch B2B app enhancements and features tailored to business users across EMEA.

• Built a funnel analytics and go-to-market framework in collaboration with Product, Sales, and Data teams—turning insights into repeatable, data-driven campaigns that improved attribution, conversion, and budget efficiency across 9 markets.

• Delivered strong B2B growth: +27% active users YoY, +36% passenger rides YoY, and +31% revenue YoY.