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Joris Peucheret

Marketing Digitale & Ecommerce International

Can work in or around London

  • 51.509648
  • -0.099076
  • Suggested rate €797 / day
  • Experience 7+ years
  • Response rate 100%
  • Response time 1 hour
Propose a project The project will begin once you accept Joris's quote.

This freelancer is available full-time but hasn't confirmed their availability in over 7 days.

Propose a project The project will begin once you accept Joris's quote.

Location and workplace preferences

Location
London, England, United Kingdom
Can work onsite in your office in
  • around London and 20km

Preferences

Project length
  • ≤ 1 week
  • ≤ 1 month
  • Between 1-3 months
  • Between 3-6 months
  • ≥ 6 months
Business sector
  • Agriculture
  • Architecture & Urban Planning
  • Retail (Small Business)
  • Culture
  • E-commerce
+15 autres
Company size
  • 2-10 people
  • 11 - 49 people
  • 50 - 249 people
  • 250 - 999 people
  • 1000 - 4999 people

Verifications

Freelancer code of conduct signed
Read the Malt code of conduct

Verified email

Reputation

Languages

  • French

    Native or bilingual

  • English

    Native or bilingual

  • Spanish

    Fluent

Categories

Skills (48)

Joris in a few words

Digital Leader with 16 years of experience as Digital and Marketing Director for international start-ups, scale-ups, SMEs and Large Businesses, I have been operating as an independant consultant and Interim leading programs in Digital Transformation, Marketing Strategy and International Ecommerce/Online marketplace growth since 2019.
Before that I work with board members or business owners to shape and deliver Transformation and growth programs.

I work with market leading brands & scale ups to turn goals & vision into reality.

Together we establish Digital, Marketing and Ecommerce, strategy to acquire, convert prospects into customers and formulate a frictionless customer experience.

My areas of expertise are:
- Digital Marketing Strategy: Activation of marketing channels, Definition of a roadmap, identification of KPIs, Optimization of Return on Investment.

- International E-commerce and Marketplace Development

- Digital Transformation: Strategy that integrates teams, organizes priorities and structures programs with resources, skills and investments to activate a viable, efficient and profitable Transformation.

- Digital project/Program management: Design, planning, budgeting, management of the relationship with the client, with all business, technical stakeholders are all levels.

I work with multiple methodologies including lean and agile methods with project management tools to optimise productivity, collaboration, transparency and operational efficiency.

Some numbers:
- Over 5,000,000 customers acquired for clients in 10 industries
- €750 million in revenue generated
- Launch in 20 international markets
- 60 Governance & Management of complex technological and digital projects with project budget of up to £2.5M with 30+ stakeholders.
(ecommerce sites, Showcase sites, Apps, SaaS Solutions, Online Market Places, Analytics, Mobile App, Data warehouse, ERP, CRM, Web Platforms)
- 16 years of passion for innovation that creates value.

Portfolio

Experience

L’Occitane - Groupe l'Occitane

Luxury Goods

Digital Director

London, England, United Kingdom

April 2022 - Today (9 months)



- Lead Ecommerce Strategy alongside acquisition, retention, digital personalisation, community engagement and Customer Experience (customer service)
- Lead e-tail strategy with strategic partners, marketplaces and identity grow opportunities with new partners
- Enable cross functional alignment with supply chain, finance, marketing, retail, HR teams.
- Program lead to activate re-platforming of global ecommerce solution and overall digital architecture.
- Advice on Digital innovation, technology, digital skills, omni-channels opportunities.
- Identify optimisation to streamline cost and amplify efficiency where possible.
- Enable Business Intelligence opportunities to unlock value with data.
Digital Strategy Acquisition Management d'équipe Investissement Vendor Management Stratégie webmarketing Online Marketing Marketplace Branding Brand content

1:1 Diet - Cambridge weight Plan Ltd

Agriculture

Consultant en Stratégie Digitale & Marketing Digital  - As a freelancer

Cité de Londres, Royaume-Uni

June 2021 - Today (1 year and 7 months)

Missions :
- Direction de projet pour lancer une nouvelle plateforme ecommerce.
- Développement de la feuille de route produit avec architecture digitale (CRM, Product Information Management, Learning Management System, Payment Solution Provider, VAT Management, Analystic Suite)
- Définir une Stratégie Digitale avec feuille de roite pour intégrer et piloter la stratégie d'entreprise sur 5 ans
- Lancer la stratégie de marketing digitale dans 2 nouveaux pays
- Valider les investissements et structurer l'équipe pour livrer la feuille de route

Principaux accomplissements :
> Acquisition de 2000 nouveaux consultants en vente direct et recrutement de 4500 nouveaux clients "dieters" qui sivent un programme "diet plan".
> Gestion du programme de transformation avec les différents départements et les partenaires technologiques pour le lancement d'une nouvelle plateforme ecommerce et l'activation d'un nouveau business model.
> Stratégie Digitale avec feuille de route globale pour accompagner le lancement dans 10 pays d'ici 5 ans
> Validation, négotation, implémentation avec 10 nouveaux prestataires de services et solutions technologiques pour optimiser la productivité et integrer des programmes d'automatisation au sein de différentes fonctions (économie de plus de £150000 en 4 mois)

Innovhomes

Real Estate

Conseil en Stratégie et Développement Produit

Versailles, France

September 2020 - Today (2 years and 4 months)

- Co-fondateur d'une société de conseils en solutions digitales pour les professionnels de l'immobilier.
- Mettre en place de la stratégie d'entreprise avec une méthodologie de travail performante centrée sur les besoins clients.
- Définir des processes et intégration d'un réseau de prestataires spécialisés et de solutions numériques pour automatiser les taches et optimiser l'éfficacité opérationnelle.
- Constituer un modele économique viable et une stratégie de prix concurrentiel
- Développer une stratégie commerciale B2B et B2C pour assurer une croissance progressive et assurer une expérience client positive.
- Etude du paysage concurrentiel et benchmark.
- Définir le nom de la marque, l'identité visuelle, le positionnement, la proposition de valeur, les services et les arguments commerciaux.
- Etablir des partenariats stratégiques et opérationnels pour activer un réseau performant.

Principaux Accomplissements:
- Lancement d'une nouvelle marque de service sur un segment de marché innovant
- Activation d'un moteur de croissance commerciale avec des revenues récurrent
- Positionnement sur Google (page 1)


Branding & Identity Gestion de projet web Stratégie webmarketing Business plan Business development Stratégie commerciale Business Strategy Stratégie SEO

Education

Certifications