Description

I work with B2B companies to build scalable growth engines that drive pipeline — not just leads.

With 9+ years in digital marketing and martech, I specialize in demand generation, performance marketing, and marketing automation. I combine paid acquisition, CRM, and data to create full-funnel systems that improve both volume and efficiency.

Typical outcomes:

• Increased qualified leads

• Reduced cost per acquisition

• Improved MQL → SQL conversion

• Clear attribution across the funnel

I’m particularly valuable for teams that already invest in marketing but need better performance, structure, and measurable impact.

Let’s build a growth system that actually scales.

Languages

Spanish
Native or bilingual
English
Native or bilingual
Italian
Conversational

Workplace preferences

Can work on-site

Valencia (up to 50km)

Amberg Group
Digital Communications Specialist
February 2017 - November 2025 (8 years and 9 months)
Switzerland
Led digital marketing and communication strategy for an international engineering holding, supporting multiple business units in a complex B2B environment.
• • Owned strategy and execution across websites, SEO, paid media, email marketing, and social channels with a clear lead generation and business development focus.
• • Defined acquisition funnels and KPI frameworks, using GA4 and Google Tag Manager to improve decision making and performance visibility.
• • Rebuilt and optimised campaigns, messaging, and landing pages to align more closely with specific services, audiences, and business priorities.
• • Collaborated with internal stakeholders and external partners across different business units, helping create a more structured and commercially aligned digital presence.
Selected impact:
• • Improved conversion rates by around 20% through predictive modelling and campaign optimisation.
• • Increased engagement by around 30% through segmented HubSpot nurturing flows and personalised content.
• • Improved valid lead quality by approximately 15% through Drift chatbots and better qualification logic.
• • Increased social visibility and reach by approximately 25% through data led scheduling and content planning.
• • Reduced creative production time by around 40% using Canva and AI supported workflows.
Marketing Automation & CRM Performance Marketing Data & Analytics B2B Demand Generation & Lead Acquisition Funnel Optimization & CRO
QualitySolicitors Amphlett Lissimore
Digital Marketing Manager
January 2016 - July 2017 (1 year and 6 months)
London, UK
Led digital marketing activity for a law firm, working closely with the central marketing team to improve client acquisition and campaign performance.
• • Managed website strategy, SEO, landing pages, analytics, email marketing, and social campaigns.
• • Improved lead generation journeys across different legal service lines with more relevant and better conversion paths.
• • Supported a more measurable marketing approach through funnel analysis and campaign optimisation.
Selected impact:
• • Improved email conversion rates by more than 50% through stronger segmentation and campaign optimisation.
• • Delivered social and display activity with ROI above 130%.
QualitySolicitors Amphlett Lissimore
Digital Marketing Executive
June 2014 - January 2016 (1 year and 7 months)
London, UK
Progressively took ownership of most online marketing activities, supporting SEO, inbound, campaign landing pages, email marketing, and social channels.