January 2019 - September 2022 (3 years and 8 months)
London, England, United Kingdom
- Collaborating with cross-functional teams to develop and execute content strategies that align with Nike's brand values and goals
- Creating and producing high-quality, engaging content across a variety of formats and - platforms, including video, social media, blog posts, and email marketing campaigns
- Conducting research to identify trends and insights that inform content development and distribution decisions
- Working with photographers, videographers, and other production professionals to create visually compelling content
- Ensuring that all content is on-brand and consistent with Nike's tone of voice and style guidelines
- Tracking and analyzing the performance of content to inform future strategy and improve results
- Staying up-to-date with industry trends and best practices, and identifying opportunities to innovate and push the boundaries of content creation at Nike
- Collaborating with other content creators and cross-functional teams to develop and maintain editorial calendars and production schedules
- Managing and mentoring junior team members as needed.