Skill set (12)
Industry fields of expertise
Joe in a few words
Hey, I'm Joe 👋
I'm a paid social marketing specialist with a proven track record in delivering data-driven campaigns. Here's a snapshot of my expertise:
- 6 years in paid social marketing
- Proficient across all social ad platforms: Meta, TikTok, X, Snapchat, Pinterest, LinkedIn
- Expertise in full-funnel marketing strategies and ROAS-driven campaigns
- D2C experience across E-commerce & subscription services
- Skilled in tracking and attribution solutions, product feed management & Google Ads
- Diverse experience with agencies, publishers, and independents
- Previous clients include B&Q, The Body Shop, Footballco, & Mundial Magazine
My services include:
- Account Management
- Paid Social Consulting
- Ad Account Auditing
- Platform Strategy Development
- Tracking, Analytics & Performance Solutions
- Training & Workshops
If you're seeking a dedicated freelancer to take your paid social media efforts to the next level, let's connect!
Experience
- FreelancePaid Social Specialist | FreelancerApril 2024 - Today (1 year and 2 months)
- FootballCoPaid Social ManagerJune 2021 - April 2024 (2 years and 10 months)London, UK
- MerkleSenior Associate - Paid SocialJune 2020 - June 2021 (1 year)London England Temple, Felbridge, England, United Kingdom
2 recommendations
TT
RH
Tom Turner and 1 other person have recommended Joe
5/7/2024
I worked with Joe for over 2 years at Footballco and can highly recommend him to any looking for a results driven paid social expert.
Joe had ultimate responsibility for all of our paid social activations - from top of funnel partnerships to performance driven activations. He provides strong expertise across all social platforms.
Joe combines a holistic understanding of campaign activations and brand objectives with detailed performance expertise. This meant he was comfortable with both presenting overarching strategy to clients and overseeing implementation of our campaigns to drive maximum performance.
His attitude and willingness to go beyond the scope of his role at any time was also invaluable to the company as we rapidly scaled the role of paid social within our activations. He was responsible for implementing a complete revamp of our paid social strategy, alongside all the tools & documentation required to deliver this efficiently and at scale.
Joe had ultimate responsibility for all of our paid social activations - from top of funnel partnerships to performance driven activations. He provides strong expertise across all social platforms.
Joe combines a holistic understanding of campaign activations and brand objectives with detailed performance expertise. This meant he was comfortable with both presenting overarching strategy to clients and overseeing implementation of our campaigns to drive maximum performance.
His attitude and willingness to go beyond the scope of his role at any time was also invaluable to the company as we rapidly scaled the role of paid social within our activations. He was responsible for implementing a complete revamp of our paid social strategy, alongside all the tools & documentation required to deliver this efficiently and at scale.
4/16/2024
During his time at Footballco, I worked with Joe as part of the performance marketing team.
Having worked with many paid media specialists & consultants in the past, I can firmly say that Joe is right at the top. He not only has an outstanding understanding of what will work across all major social platforms but is precise and reactive when it comes to implementing a campaign, reporting & further optimisations to improve performance.
Joe is a data-first decision-maker and will look beyond paid social to feedback and enhance performance - LTV:CAC is at the forefront of his strategies rather than relying only on platform level performance (e.g. ROAS). Furthermore, Joe has a strong understanding of what will work on a creative level, both for performance and in-line with the respective brand TOV.
Across his paid social campaigns, Joe has been instrumental in driving quick growth for our key D2C subscription product whilst also helping to improve & maintain our customer acquisition cost vs. KPIs.
Any team would be lucky to have Joe onboard & I would happily recommend him!
Having worked with many paid media specialists & consultants in the past, I can firmly say that Joe is right at the top. He not only has an outstanding understanding of what will work across all major social platforms but is precise and reactive when it comes to implementing a campaign, reporting & further optimisations to improve performance.
Joe is a data-first decision-maker and will look beyond paid social to feedback and enhance performance - LTV:CAC is at the forefront of his strategies rather than relying only on platform level performance (e.g. ROAS). Furthermore, Joe has a strong understanding of what will work on a creative level, both for performance and in-line with the respective brand TOV.
Across his paid social campaigns, Joe has been instrumental in driving quick growth for our key D2C subscription product whilst also helping to improve & maintain our customer acquisition cost vs. KPIs.
Any team would be lucky to have Joe onboard & I would happily recommend him!
Education
- Bachelor of ScienceOxford Brookes University2016Bachelor of Science - BS, Environmental Science