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Joe Ds

Senior Digital Product Designer

Works remotely from London

  • 51.509648
  • -0.099076
  • Suggested rate €727 / day
  • Experience 7+ years
Propose a project The project will begin once you accept Joe's quote.

This freelancer is available full-time but hasn't confirmed their availability in over 7 days.

Propose a project The project will begin once you accept Joe's quote.

Location and workplace preferences

London, England, United Kingdom
Remote only
Primarily works remotely


Freelancer code of conduct signed
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Verified email



  • English

    Native or bilingual


Skills (16)

Joe in a few words

Passionate about improving the lives of users through great digital design, I love working on projects that excite and create opportunities for innovative new ideas and products. I have improved existing and created new products for some of the worlds most well known brands leading to positive measurable business outcomes.

I believe that the key to successful project delivery is understanding and communication. I pride myself on being able to lead projects as well as encouraging a culture of collaboration with clients.

Typical projects include; Customer Discovery, Design Strategy, Prototyping, User Interface / Digital Graphic Design, Design Systems and Usability Testing.

Deliverables take a variety of forms from Design Strategy to more concrete Design Deliverables such as Information Architecture, User flows, wireframes, Figma Prototypes, Zeplin Design Systems or finished websites.

I have previously worked with Financial Times, HSBC, Unilever and Nike and more.



Experience Haus

Digital & IT

Product / Design / Strategy  - As a freelancer

London, UK

May 2021 - Today (1 year and 9 months)

Design and Deliver various modules on Product Design, Product Strategy and Design Leadership

New Bike Team


Lead Designer  - As a freelancer

January 2020 - June 2021 (1 year and 5 months)

Designed, prototyped and ran start up across all functions including strategy, design and technology

Acumen - Smart Revenue Management

Retail (Large Retailers)

Product Design Consultant  - As a freelancer

London, UK

January 2020 - January 2020

Coach product management in product design methods with a view of empowering the team to make better design decisions for their product

Create new visual language and core designs for the main application

Train wider business individuals in key areas of user experience design

Red Badger

Digital & IT

Director of User Experience

London, UK

November 2013 - July 2018 (4 years and 7 months)

Built and Led award winning UX design team for one of the best growing digital consultancies in London. Worked as part of a team on some of the projects you see on here.


Lead UX Instructor  - As a freelancer

London, UK

September 2014 - July 2018 (3 years and 10 months)


UX Lead  - As a freelancer

April 2013 - October 2013 (6 months)

Causata takes advantage of an industry-standard Hadoop/HBase Big Data architecture that scales to hundreds of terabytes. Our industry-specific applications for cross-sell, acquisition, and retention personalize web and mobile experiences, drive email and mobile messaging campaigns, enable targeted advertising and create context-driven sales and service. My role involves collaborating closely with the engineering, product and client service teams to ensure all UX requirements are met. Application of core UX methodology to the production of lo-fi prototypes, wireframes and design mock ups for each product area. Lead and document the development of a Causata UX centre of excellence.

Hogarth Worldwide - WPP Group - Germany

Head of Digital Production

July 2011 - April 2013 (1 year and 9 months)

Hogarth is an Advertising Implementation Agency. This means that we handle the versioning and adaptation work for international brands across all media. We have probably the largest specialist marketing transcreation department in the world, responsible for ensuring that marketing messages are made relevant to markets across the globe. Hogarth handles everything from process mapping, project management, transcreation management, account management, to CGI, post-production, artwork production, digital production and distribution. Hogarth initially started with 15 employees occupying one floor of our Shaftesbury Avenue office. Now, in 2011, we have over 300 employees over 6 floors in our London head office as well as three further facilities in London. Our spectacular growth is testament to the rapid shift in global advertising implementation requirements. Hogarth has become the fastest growing business and market leader in this category. This seismic shift in the industry has only just started so we foresee many more years of growth. We now have offices in New York, Singapore, Hong Kong and Mexico.

Alchemy Worx

Head of Creative Services

January 2011 - July 2011 (6 months)

I was brought in to the company during an exciting time in its evolution to work with an inspiring management team to contribute to, and develop ideas and processes for improving profitability. My main roles included managing the design and html teams as well as art direction of the creative output of the company and its own brand direction.


Creative Director

April 2010 - January 2011 (9 months)

Founded by the desire to make websites smarter, making them easier to design, develop and update, BaseKit Platform Ltd is a fast growing, award winning venture capital backed company based in Chepstow, Wales and with offices in London. BaseKit is privately owned; investors include Eden Ventures, NESTA and Seedcamp.


Chief Designer

January 2004 - April 2010 (6 years and 3 months)

Visual / usability lead for all web and graphic design for Beam. From front end web, through to interface and usability / marketing and graphic design for marketing and PR. I create the concepts / designs for a team of 11 developers, which would consist of a front end specialist, two system administrators, project manager and web development experts. I would generally create the concept designs and artwork and the rest of the team would work to my concepts. Currently working on a rebranding project taking the lead to rebrand the company across all media.


Freelance designer  - As a freelancer

January 2000 - January 2010 (10 years)

Front end design, development and illustration

4T2 Multimedia

Multimedia Artist

April 1999 - July 2003 (4 years and 3 months)

4T2 Multimedia Specialising in Multimedia solutions for marketing and advertising, from illustration and animation through to full flash games development for e marketing and viral marketing.

Amit Patel - Experience Haus


I have worked with Joe over the past few years and would definitely continue to do so. He has become an invaluable part of the team, and brings a wealth of knowledge to the table. His contributions are highly valued and I highly recommend him for any projects moving forward.

John Q - Hogarth Worldwide


I have worked with Joe on several projects and I would 100% recommend working him. He has a wealth of knowledge and his understanding of client problems and their customers is exemplary. He has a high attention to detail, producing excellent designs, which are executed to the highest level. I would definitely recommend hiring Joe!