Joe Burgues, Digital Marketing

Check out Joe's expertise

As a seasoned Growth Marketing Specialist with over 13 years of experience, in both B2B and B2C marketing, I have a diverse portfolio across multiple marketing channels and a track record of success in developing and executing digital marketing strategies. My expertise spans a wide range of industries and regions.

As a passionate advocate for the synergy of data-driven marketing and creative thinking, I firmly believe that marketing revolves around the art of storytelling. It's about delivering the right narrative to the right audience in the right place, at the right time.

Now operating as a freelance digital marketing consultant, I collaborate with start-ups and established global brands, empowering them to accelerate their growth through tailored digital marketing solutions. I assist brands in crafting and implementing marketing strategies customised to their unique business needs.

My services encompass not only strategic guidance but also hands-on support and testing of digital marketing tactics across various channels. I excel at helping brands convey compelling stories to their target audiences, leveraging a combination of creatives, content, copywriting, and cutting-edge technology. I have extensive experience using platforms including Salesforce, HubSpot, Google Analytics plus other tools enabling me to analyse data effectively and devise growth tests and experiments.

I offer a range of digital marketing services that enable brands to navigate their marketing efforts effectively. By positioning their brands strategically, I ensure they reach the right audience, ultimately driving growth and achieving their objectives.

In my view, marketing is a vital component in a business that, when harnessed correctly, unlocks an organisation's full potential. As a digital marketing freelancer, I'm dedicated to helping clients leverage the power of digital marketing to achieve their goals and reach new heights.

Firestone Marketing Ltd

Freelance Growth Marketing Consultant

CONSULTING & AUDITS

November 2021 - Today (3 years and 3 months)

Plymouth, UK

MIT Technology Review

Reported directly to the CMO, supporting on various marketing projects to improve marketing efficiencies and grow their marketing efforts.

• Implemented reporting and forecasting processes within the business so that MIT Tech Review could analyse how effectively their marketing strategy was working.

• Analysed their Google Analytics data to pull out key data and insights on how well their landing pages, user journeys and core marketing channels were converting across their website. Produced a full data report on where and how improvements could be made to their marketing efforts.

• Revamped their Mailchimp activity and cleaned their email lists to improve email open rates by 50% and drive additional subscription growth.

TALNT

Reported directly to the MD, acting as interim Head of Marketing to support on product marketing, creating outbound marketing campaigns, audience research and the overall growth of the brand.

• Supported on creating a brand-new marketing website from scratch, creating and optimising copy, content, and imagery using Webflow.

• Developed B2B and B2C marketing campaigns to drive high quality leads. Optimised social media campaigns to improve CPL by 40% and drive ROI for the business.

• Set up a B2B sales outreach strategy using tools including Instantly, Apollo and LeadOnion. Campaign successful delivered high-quality leads to the business.

MENDI

Reported directly to the Head of Growth, tasked with creating an effective marketing strategy and supporting the implementation and testing of marketing tactics across multiple channels.

• Revamped Klaviyo email series to improve conversion rate across users who signed up to Mendi's newsletter. This led to a CR improvement from 2% to 4%.

• Built and optimised landing pages in Shopify to better convert both new and existing audiences.

• Developed a growth strategy that enabled Mendi to discover the right audiences to target across paid media as well as the appropriate platforms, creatives, and user journeys to convert those audiences.

Marketing Social media LinkedIn Marketing Digital Marketing Email marketing Content marketing Communication Go-to-Market (GTM) Strategy Product Strategy Commercial strategy Strategic planning Traffic acquisition Google Analytics Klaviyo Google Search Console SEO Google AdWords Shopify Webflow CRO CRM Advertising Pay Per Click Advertising Retargeting Twitter Marketing Display Ads

TLA

Account Director

TECH

July 2021 - November 2021 (4 months)

Plymouth, UK

Reported directly to the CEO, supporting the development, and testing of a new product.

• Worked closely with the CEO to develop a 2 year growth strategy to pilot and test a new product and then launch into market.

• Supported internal teams within the pilot and testing phase to ensure marketing campaigns were working effectively and all data was tracked accurately.

• Carried out analysis to outline which audiences would best engage with this product and then supported the marketing teams on targeting these audience segments through different channels.

Digital Marketing Product Strategy Product design Product management product marketing Training Growth Strategy Go-to-Market (GTM) Strategy User Research Market-Entry Strategy Email marketing Content marketing Commercial strategy Salesforce

THE ECONOMIST

Global Digital Marketing Specialist

PUBLISHING

November 2016 - April 2021 (4 years and 5 months)

London, UK

Reported to the SVP of marketing and managed a Marketing Executive. Delivered the strategic management, budgeting and planning of the affiliates and partnerships, paid email, influencer, and apps marketing channels. Managed third party agencies to develop marketing strategies that will drive ROI and deliver on key business KPI’s.

• Planned, budgeted, and re-launched the affiliates and partnerships channel, taking it from a small programme delivering 500 subscriptions a year to a large award-winning programme delivering 15,000 subscriptions a year.

• Developed, implemented, and managed a new and innovative marketing strategy that focused media spend and analysed audience data to optimise campaigns. Delivered a positive ROI of 50% across paid email.

• Saved The Economist over £100k a year in fees by coordinating and negotiating a large contract with a third-party tracking platform without compromising quality or service.

• Managed key project to upgrade The Economist app collaborating with the product and data teams to implement a marketing strategy and plan to persuade existing customers and new prospects to download and subscribe to via a newly developed app.

• Developed a business case and obtained Board Level sign off to re-design the student marketing strategy. Collaborated with multiple stakeholders across marketing, finance, and data analytics to manage collation of data and information to develop the options and carry out impact assessments that would drive an additional £1m revenue for the business.

Digital Marketing Email marketing Marketing Social media apps marketing Product Strategy Product management Customer Loyalty/ Retention Advertising Affiliation affiliates Growth Strategy Project Management (PMO) Project owner influencer Partnerships Salesforce Hubspot Webmarketing CRO Product Strategy User Research Pay Per Click Advertising

Check out Joe's experience

Dhiren Patel recommend Joe

Dhiren Patel

The Economist

11/13/2023

Joe is true marketer with an impeccable entrepreneurial spirit and professionalism.

Having worked alongside Joe for five years, I've had the privilege on working projects alongside him which have been deliver3d successfully as a result of Joe's careful and meticulous planning.

As well as his performance marketing skills, Joe has brilliant collaboration and stakeholder management skill sets in his arsenal that make his very easy to work with.

All in all, Joe is a wonderful person and addition to any team.

Business Management, Business/Managerial Economics

University of East Anglia

2010

Business Management, Business/Managerial Economics