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James Cullen

Bus Dev * Marketing Consultant * Account Mgt
1 recommendation
  • Suggested rate
    €772 / day
  • Experience8-15 years
  • Response rate100%
  • Response time1 hour
The project will begin once you accept James's quote.
Location and workplace preferences
Location
Portsmouth, United Kingdom
Can work onsite in your office in
  • and around Portsmouth (up to 50km)
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Skill set (15)
James in a few words
I have a strong track record of delivering business growth by combining an inquisitive, entrepreneurial mindset with proven marketing, commercial and business development skills. This has been garnered through a wide range of experience from consumer goods with Coca-Cola, entertainment licensing, promotional agencies and as the founder of Givvit, an innovative “Social Treating” platform.

I particularly enjoy helping to nurture startups and early-stage businesses where the timely motivation and activation of external partners, internal stakeholders and customers is the key to success. This requires the formulation of a strong narrative and brand identity, an understanding of the market, a logical commercial model, alongside the ability to be pragmatic whilst retaining an authentic purpose in everything you do.

Particular skills include;
• Proposition and Narrative Creation; for both investors and customers
• Commercial Model Development
• Market Research
• Branding and Identity
• Core Messaging
• Copywriting
• Creation of collateral including investor decks
• Account Management
• Strategy
• Partnership identification and development
• Founder Support

Experience
  • Stephenson Wass Associates
    Associate Director
    DIGITAL & IT
    January 2022 - Today (3 years and 3 months)
    SWA are a business development consultancy working with clients who can change the way businesses work for the better. SWA clients use technical innovation to simplify existing practices to enable more efficient day to day management, combined with real-time observability and long term data to inform better future policy.

    Projects include;
    Total Asset Lifecycle - TAL has developed core facilities management tools from asset management through to cleaning adherence and energy consumption.

    SYNAP.IoT - the company behind ‘The Box’; a range of next generation, atmospeheric logger units with cellular connectivity that measure atmospheric changes.

    Cambridge Scientific Solutions - specifically their BeerSaver system which uses anti-bacterial technology to dramatically improve beer dispensing at venues.
    Positioning strategy Marketing Commercial strategy Business development Email marketing Pricing strategy Investor documents
  • Marmalade Consultancy Ltd
    Director
    CONSULTING & AUDITS
    January 2018 - Today (7 years and 3 months)
    Petersfield, UK
    Marketing and Business consultancy working with a portfolio of companies. Clients have included:

    Authentic Purpose; AP's unique process helps organisations and individuals to identify, articulate, communicate and nurture their authentic purpose. Work included -
    Founder Support * Proposition Development * Strategy * Branding * Positioning * Messaging * Copywriting * Sales Collateral

    AdFest / PowerMaxedRacing; sponsorship project for a BTCC racing team. Work included - Proposition Development * Design * Sales Colleral

    Katalyst Laboratories; an authorised distributor of molecular diagnostic test platforms from leading manufacturers. Work included - Business Development * Copywriting * Sales Collateral * Project Management
    Marketing Copywriting Commercial strategy Product Strategy Pricing strategy Design logo
  • Givvit
    Co Founder
    DIGITAL & IT
    June 2013 - November 2022 (9 years and 5 months)
    Email and instant messaging have revolutionised communication by making it quicker, easier, cheaper and omnipresent. That's great, but how you make it special? How do you make it stand out? Givvit & Givvit for Business (its B2B self-serve offering), is a mobile app & web transaction platform that allows companies and consumers to send Treats along with their messages to friends and family, customers or employees. Treats are small pre-paid gifts like a coffee, a drink, some flowers, or a takeaway. It's not about the money. It's the gesture that counts. Givvit has integrated with major brands like Caffè Nero, Amazon, M&S, hungry house, PizzaExpress and HMV Digital to provide a wide choice of treats for every occasion.
    Marketing Team management Corporate strategy Innovation Business development Partnerships Commercial strategy Product management Investor documents Digital Business Models
1 recommendation
AG

Aaron Gray recommend James

Aaron GrayAG
Aaron Gray
Adfest International
5/16/2023
I approxhed James from a referral for a time sensitive project. James quickly understanding the brief, designed a story board and completed the work to meet our deadline. The finish brochure has assisted in securing 2 new partners for our 2023 season.. Would be very happy to recommend James and personally look forward to working with him again soon.

Education
  • Master of Arts
    The University of Edinburgh
    1993
    Master of Arts - MA, English Literature and History