Description

Hi, my name is Jezabel. I am an Associate Creative Director/Art Director. I began my advertising career 11 years ago in LOLA MullenLowe, and ever since joined the creative teams at Grey, VCCP, and CHINA.

In my role as ACD, I am responsible for designing the aesthetics and layout of communication projects, with a strong focus on strategy and visual conceptualization. Additionally, I direct photoshoots and video productions, ensuring that creativity is seamlessly translated across different formats.

My passion for design has been translated in the work I have developed for my past and current clients including Cervezas Alhambra, Sitges, Pernod Ricard, Magnum, Volvo, Domino's Pizza, Yoigo, Suzuki, Santalucía, Room Mate, Solán de Cabras, Liberty Insurance, and O2. In 2018, I led the creative strategy and developed the visual identity for the launch of O2 in Spain and continued to refine and enhance their brand presence through 2021.

Eager to challenge the elements of design, I currently oversee the ongoing growth and development of the Cervezas Alhambra brand, and have successfully positioning its leading product, 1925, as an icon within its category.

In addition to my Art Direction work, I specialize in branding and corporate visual identity services, both addressing specific needs and providing continuous brand development oversight.

Languages

Spanish
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Madrid (up to 50km)

freelancer
Creative Director / Art Director
September 2024 - Today (1 year and 9 months)
As a freelance creative and art director, I lead brand projects both strategically and creatively, focusing on strategy, concept development, and visual identity. I work with startups, advertising agencies, and design studios, partnering with a broad network of specialists across different disciplines to create synergies and ensure high-quality results at every stage. I also offer branding services and corporate visual identity design, whether for specific projects or ongoing brand development.
Advertising Dirección de arte Branding Brand Identity Diseño gráfico
China parte de LLYC
Associate Creative Director / Art Director
March 2021 - August 2024 (3 years and 5 months)
As an Art Director and Associate Creative Director, I lead the Cervezas Alhambra account, overseeing its visual growth and successfully positioning its flagship product, 1925, as an icon in its category. Additionally, I work on projects for prominent clients such as Adolfo Domínguez, Solán de Cabras, and Pernod Ricard, as well as the Sitges Film Festival, where I have developed the visual identity in recent years. I am also responsible for expanding the client portfolio by adding brands such as El Corte Inglés, Santalucía, Iberostar, Astara, and Petroni. An integral part of my role involves directing and supervising photo shoots and video productions, ensuring that creativity and strategy are effectively realized across various visual formats.
VCCP
Associate Creative Director / Art Director
May 2017 - March 2021 (3 years and 10 months)
As an Art Director and Associate Creative Director, I played a crucial role in managing and developing O2, leading the brand's launch in Spain and being responsible for its growth and evolution over the following years. I collaborated closely with the VCCP London team, significantly contributing to new business acquisitions, including the Honda Motorcycle account. Additionally, I worked with renowned clients such as Genesis and Suzuki, developing projects that were awarded at prestigious industry festivals.