Skill set (24)
Jessica in a few words
I’m a social butterfly with a strategic mind. I’ve worked 7+ years in the industry for a number of high profile brands and marketing agencies. I’m one of the best at what I do and I strive to exceed expectations.
I can help with all things social, plus any other digital marketing including email, copywriting, web, SEO and graphic design.
In terms of social media management, I’ve been creating strategies and executing them for a number of million pound brands taking followers from 10’s of thousands to 100’s of thousands, and a ROAS of 3:1 to 10:1. With years of experience, I know which campaigns work best to reach goals and what platforms / content should be utilised.
Experience
- Serif (Europe) LtdSocial Media Marketing ManagerMarch 2022 - Today (3 years and 1 month)Sole manager of all social media for the global Affinity brands (Affinity Photo, Affinity Designer and Affinity Publisher). Duties include:-Creating an annual and quarterly strategy for all of the social media profiles for Organic and Paid activity including monthly content calendars-Writing, briefing and scheduling Organic content across Facebook, Twitter, Instagram, LinkedIn and TikTok-Planning, building and executing Paid activity across Facebook, Twitter, Instagram, LinkedIn, TikTok and Reddit-Managing the community and liaising with the Customer Support team to ensure all enquiries are responded to in a timely manner-Managing agency, partnership and influencer relationships-Made over £2 million from Paid social ads on Facebook / Instagram from an £87,000 spend for a key product launch-Launched the brand on TikTok and gained over 30,000 followers within the first 3 months-Increased followers across all social media profiles to over 100,000
- AdtrakSocial Marketing ConsultantNovember 2020 - March 2022 (1 year and 4 months)Working with 10 – 12 clients to enhance their presence on social media and hit sales targets. Duties include:-Planning and executing social strategies-Writing, creating and scheduling social posts for all platforms-Planning the 80/20 content split and sharing external articles from influential sources-Planning and executing paid advertising campaigns on Facebook, Instagram and LinkedIn-On-going management and improvement of client's social strategy and performance-Social listening and community management
- JHDigital.Freelance Digital Marketing ConsultantSeptember 2015 - Today (9 years and 7 months)Providing marketing services for small businesses including social media (organic and Paid), copywriting, graphic design and email.
Recommendations
Education
- Bachelor of Science in JournalismThe University of Huddersfield2015Bachelor's degree, Broadcast Journalism
- AdditionalLeeds Beckett University2018Additional
- A level - Media, English Language, Film StudiesNCN High Pavement2012A level - Media, English Language, Film Studies
- Secondary EducationThe Kimberley School2010High School, GCSE