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Jessica C.

Digital marketing, Client Services,Partnerships,
  • Suggested rate
    €657 / day
  • Experience8-15 years
  • Response rate100%
  • Response time1 hour
The project will begin once you accept Jessica's quote.
Location and workplace preferences
Location
Seattle, United States
Remote only
Primarily works remotely
Verifications

Freelancer code of conduct signed

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Verified email
Languages
Check out languages spoken by Jessica
Categories
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Skill set (14)
Check out Jessica's expertise
Industry fields of expertise
Leisure, Recreation, and Entertainment
Film and audiovisual (AV)
Gaming and Animation
Culture
Digital and IT Services
Jessica in a few words
An experienced professional with over 15 years of experience in partnerships, client services, digital marketing, innovation, and technology. I have a strong track record of driving adoption and transformation, building successful partnerships with media platforms, consumer brands and adtech/martech vendors, and identifying and advocating for emerging technologies. My expertise in partnerships, strategy, paid social, adtech, and project management has been instrumental in developing an Innovate UK grant-winning adtech SaaS platform. I have a keen interest in the future of entertainment, adtech, social commerce, paid media, eCommerce, and marketing.

  • Over 15+ years experience in partner and account management, client services, digital marketing, innovation, digital transformation, adtech & martech, project management, communications, strategy and entrepreneurship.

  • My variety of roles has led to range of experience and knowledge covering all aspects of digital marketing with an emphasis on business development, paid social, adtech/martech, project management, and strategy / execution of processes. I have a particular passion for identifying and championing innovative and emerging technologies and B2C / B2B partnerships to drive strategic growth and digital transformation.

* I am comfortable communicating at all levels of an organisation, managing cross-functional internal teams and external partners & stakeholders on a local, national and international level.
Experience
  • Pickaxe Foundry
    Director, Digital Strategy & Client Services
    ENTERTAINMENT & LEISURE
    August 2021 - Today (3 years and 8 months)
    New York, United States
    Leading all aspects of marketing & partnership strategy, and client services for the digital transformation firm, overseeing: strategy, planning, development and execution of marketing & partnerships; internal and external stakeholder and partner management. Oversaw all aspects of the marketing function, including content, communications, paid media, measurement and participation at key industry events.


    Additionally project managed large-scale projects to improve internal and client marketing operations, and build partnership opportunities.

    Managed external & internal weekly status meetings, alignment, and business reporting.
    Led external partner engagement and management, including Snowflake, Airtable, Braze, mParticle, Amplitude and Mixpanel.
    Digital Marketing Project Management Content marketing Partnerships Go-to-Market (GTM) Strategy
  • Screen Moguls
    Co-Founder | CCO | CMO
    ENTERTAINMENT & LEISURE
    April 2018 - August 2021 (3 years and 4 months)
    London, UK
    Led this data and AdTech startup, including developing and overseeing the commercial and marketing functions. Created and executed brand marketing and partnership vision. Oversaw and executed all client- facing projects including data executions, paid media and marketing campaigns for film studios, media agencies,
    and cinema chains. Built and coached a team of marketing, creative, and development professionals.
    Digital Marketing Partnerships Business development Innovation Project Management
  • Devicescape
    Head of Entertainment Sector
    June 2017 - April 2018 (10 months)
    London, UK
    Oversaw all commercial activity and execution of proximity marketing campaigns using wi-fi beacons within the entertainment space, with a specific emphasis on film.
    • Implemented and managed proximity marketing and data campaigns within the entertainment vertical, managing distribution and exhibition partnerships, resulting in engagement rates 10x higher than other forms of paid media.
    • Drove business development strategy and sales with exhibitor and distributor clients across UK, EMEA and US, including Universal, Warner Bros and Disney. Resulted in Devicescape being appointed Universal's exclusive proximity partner throughout 2017 & 2018
    • Oversaw industry partnerships with CinemaFirst/ComparetheMarket, BIFA, NFTS, UKCA and UNIC.
    * Brokered creative partnerships between distribution and innovation partners, including Google and augmented reality treasure hunt game Snatch to drive proximity data adoption and usage for entertainment clients.
    • Check out Jessica's experience
Recommendations
Education
  • Master of Arts
    University of St Andrews
    2005
    Master of Arts - MA, History
Certifications
  • SheCodes
    SheCodes
    2023
    CSS Bootstrap HTML API React
  • Google Squared Digital Marketing Certification
    Google Squared
    2015