- ImperiumHead of InfluenceDIGITAL & ITOctober 2015 - September 2024 (8 years and 11 months)Dubai, United Arab EmiratesI supervise all operational functions to ensure effective performance. Utilizing my expertise in crowd psychology to manage and amplify various narratives. By leveraging techniques like emotional amplification, behavioral persuasion, grassroots mobilization, and astroturfing, I influence public opinion and shape online discourse strategically across multiple platforms.
- GrowthfocusGrowth marketingDIGITAL & ITMarch 2012 - October 2015 (3 years and 7 months)Paris, FranceI’ve specialized in driving rapid, data driven growth for businesses across various industries. My role has focused on crafting and executing innovative marketing strategies to boost customer acquisition, retention, and revenue.
- Design Thinking for Business InnovationUniversity of Virginia Darden School of Business2012