Jenna S.

I help beauty brands develop, launch, and scale cosmetic products in the EU market, combining product strategy, formulation direction, and regulatory execution.

Most brands struggle with delays, compliance issues, or products that do not convert commercially. My work focuses on aligning product development, EU CPNP requirements, and market positioning from the beginning to reduce time-to-market and improve performance.

I have developed and commercialized 800+ cosmetic formulations across skincare and private label, with experience managing full product lifecycles from concept to launch. My work has contributed to over €6M in revenue across Amazon EU and B2B hospitality channels.

I specialize in Korea to EU supply chains, including OEM and ODM coordination, ensuring products are both technically sound and commercially viable within EU constraints.

What I can help with

• Product strategy and SKU definition for new or existing brands

• EU compliance integration, CPNP, labeling, claims

• Formulation direction based on market demand and margin targets

• Supplier sourcing and OEM, ODM coordination, Korea and EU

• Product portfolio optimization for e-commerce and retail

• Amazon EU product and pricing strategy

Typical clients

• Startups launching their first cosmetic product

• International brands entering the EU market

• Hospitality and luxury amenity programs

Most issues in cosmetic brands are not formulation problems, but misalignment between product, compliance, and commercial strategy. That is where I focus.

Projects typically start from strategy audits or product launch planning.