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Jemma M. Strategic Brand & Marketing and Growth Consultant JM

Jemma M.

Strategic Brand & Marketing and Growth Consultant
  • Suggested rate
    €594 / day
  • Experience15+ years
  • Response rate100%
  • Response time1 hour
The project will begin once you accept Jemma's quote.
Location and workplace preferences
Location
London, United Kingdom
Can work on-site at your office in
  • and around London (up to 50km)
Verifications

Freelancer code of conduct signed

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Verified email
Languages
Check out languages spoken by Jemma
Categories
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Skill set
Industry fields of expertise
Food and Beverage
Health and Wellness
Leisure, Recreation, and Entertainment
Retail (Small Business)
Jemma in a few words
With 17+ years in brand strategy, growth marketing, and digital innovation, I specialize in transforming brands, driving engagement, and scaling businesses across hospitality, leisure, and wellbeing sectors. From launching disruptive rebrands to leading high-impact campaigns, I deliver measurable results through creativity, data-driven insights, and strategic leadership.
Experience
  • Hop Vietnamese
    FRACTIONAL MARKETING DIRECTOR
    November 2021 - Today (3 years and 7 months)
    • Led brand strategy, content development, and stakeholder engagement to position HOP Vietnamese as a market leader.
    • Spearheaded rebranding and secured £4M in investment, expanding locations from 2 to 6 and increasing sales by 80%.
    • Developed and implemented multi-channel marketing campaigns across digital, social, OOH, and paid media.
    • Managed content production across web, social, PR, display, and search, ensuring brand consistency and storytelling.
    • Built and mentored a high-performing creative team, leading writers, designers, and marketing specialists.
    • Established and executed brand partnerships and corporate marketing strategies to enhance revenue streams.
    • Oversaw PR, internal and external communications, and corporate relationship management to boost brand awareness.
  • LAST QUARTER MARKETING CONSULTANCY
    FOUNDER
    August 2020 - Today (4 years and 10 months)
    London, UK
    • Provided strategic marketing consultancy for hospitality, leisure, and consumer brands, specialising in brand repositioning and growth strategies.
    • Developed tailored brand strategies, stakeholder engagement plans, and content frameworks for diverse clients.
    • Led multi-channel marketing initiatives, focusing on customer acquisition, brand awareness, and digital transformation.
  • Whistle Punks Urban Axe Throwing
    HEAD OF MARKETING
    August 2019 - August 2020 (1 year)
    • Devised and implemented a multi-channel marketing strategy, supporting nationwide expansion backed by private equity investment.
    • Led the brand revision project, positioning the brand for scalability and wider market engagement.
    • Achieved 73% growth in online sales within six months through data-driven marketing and partnerships.
    • Managed a £500k budget, ensuring efficient spend and measurable ROI.
    • Established and nurtured strategic partnerships with key stakeholders, retailers, and corporate clients.
Recommendations
Education
  • Bachelor of Arts
    The Nottingham Trent University
    BA (Hons) English,