- Dooa BeautyDirector - Commercial OperationsRETAIL (SMALL BUSINESS)September 2020 - January 2023 (2 years and 4 months)• Forecast annual, quarterly, and monthly sales revenue for the company.• Full commercial responsibility in multiple markets.• Analyse sales and other reports that give insight into how the company can adjust improve performance• Full responsibility for all aspects of the office organisation. Manage the office, it's departments and teams to achieve sales targets for the business and ensure an effective work environment• Oversee the development, motivation, and employee satisfaction in the business in coordination with the CEO and the board• Conduct management team meetings and drive a culture of and collaboration within each division.• Presenting at board level monthly, on the business, targets, drivers, budgets and P&L• Recruitment of key roles as required• Any other activities which may be necessary to facilitate the smooth running of the business.• Full control of eCommerce as well as overseeing the marketing department.• Overseeing of product into mass market/nationals such as boots and Superdrug.• Implementation of two new ERP systems.
- Tayla SportswearDirector Commercial OperationsJanuary 2015 - August 2020 (5 years and 7 months)South Africa• Develop and implement commercial strategies across all sales channels (wholesale/retail and digital) according to company goals and objectives aiming to accelerate growth• Build and further develop the brands wholesale portfolio• Plan and develop the brands Retail Strategy to include expansion, targeting key market locations opening or expanding current locations• Execute streamlining of product assortments across all consumer touchpoints• Rigorous execution of company strategy• Implement good-better-best product and client segmentation• Have a clear vision of growth and continuous improvement to become market leader in premium sports apparel• Acquire new key contacts and maintain strong stakeholder relationships• Monitor performance of commercial activities and produce reports for senior management• Conduct market research and analyse threats and opportunities including growth and business development• Manage and track expenditures, financial goals and budgets• Proven track record of building high performing teams who consistently hit targets• Travel within the market to ensure a presence in the brand and international travel to support relationships with stakeholders and global teams• Understand and keep updated on market trends and conditions• Collaborate with and coordinate diverse teams (marketing, sales, customer service, HR, and Finance etc)• Integral part of the senior leadership team
- Just Brands AfricaHead of Commercial OperationsNovember 2011 - November 2014 (3 years)South Africa• Working closely with senior management to achieve both personal revenue goals and the budgeted goals of the company.• Managed a predetermined number of key accounts/key prospects and other active accounts to ensure maximum yield in line with budgetary objectives.• Maintain valid call objectives and relevant action plans for each key account/ key prospect and ensure all follow-up is executed in a timely manner.• Proactively prospecting new accounts and following the sales process through to convert them into 'producing' accounts.• Take personal responsibility to ensure standards are maintained and that all systems are utilised to its full capacity.• Maintain up-to-date activity and rate information for each account.• To attend any trade fairs as a senior representative of JBA, ensuring that the quality image of the agency is portrayed and that every opportunity is taken to promote the business.• To take personal responsibility for implementing the Sales plan and the required budgetary guidelines to enable empowered decisions in all negotiations.• To design the annual Sales Planning process and take responsibility for the compilation of the budget and the execution thereof.• Communicating client requirements in a timely and accurate manner to all internal departments as required, ensuring delivery of superior client service.• Lead all Sales strategies and take responsibility for agreed projects, such as direct marketing and production of sales collateral etc
- Bachelor of Commerce - BCom, Business ManagementStellenbosch UniversityBachelor of Commerce - BCom, Business Management
- Matric Endorsement/Bachelors Pass, High School/Secondary Diplomas and CertificatesSomerset College, South Africa2003Matric Endorsement/Bachelors Pass, High School/Secondary Diplomas and Certificates
- Bachelor of Commerce - Bcom Honours, Business ManagementStellenbosch UniversityBachelor of Commerce - Bcom Honours, Business Management