About Javier
Staff Product Manager specialised in PLG, activation, retention and monetisation. I build data-driven, user-centred products for SaaS, automotive and fintech, blending strategy with hands-on execution.
English
Fluent
Spanish
Native or bilingual
Catalan
Native or bilingual
Remote only
Primarily works remotely
Experience
- SEAT:CODE (Cupra VW Group digital hub)Staff Product ManagerMay 2023 - Today (3 years and 1 month)Barcelona, Spain• Led CAR CONFIGURATOR enhancements, with 500k MAU, boosting lead generation by 80% through A/B testing and UX/UI optimizations• Led +10 cross-functional teams (internal & external), aligning roadmaps and priorities to reduce time-to-market by 30% while improving quality and collaboration• Developed a real-time analytics dashboard with integrated feedback loops to drive data-driven decisions and iterative improvements—resulting in a 20% increase in B2C retention and a 10% improvement in B2B CSAT.
- Fintech) AplazameSenior Product Manager (B2CMay 2022 - May 2023 (1 year)Madrid, Spain• Redesigned the onboarding flow, boosting user activation by 15% via targeted A/B testing and UX improvements.• Launched personalized re-engagement campaigns and in-app notifications, cutting churn by 20% and raising retention by 25%.• Partnered with data science to refine credit scoring models, lowering default rates by 15% and reducing fraud by 10%.
- LeadtechSenior Product Manager (B2C | eCommerce | Tourism)August 2020 - May 2022 (1 year and 9 months)Barcelona, Spain• Redesigned the website and integrated the CRM to streamline the customer journey, achieving a 15% increase in conversion rate and a 10% reduction in churn.• Improved digital workflows between the website and CRM, resulting in a 20% boost in customer service productivity.• Developed and executed go-to-market strategies in new international markets, driving a 30% increase in lead generation.
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Education
- Computer EngineeringUniversitat Autònoma de Barcelona2011Solid technical background in computer engineering, with a focus on software development, architecture, and problem-solving. This foundation supports my work as a Product Manager in SaaS, PLG, and growth strategies