You're seeing this page as if you were . The main menu is still yours, though. Exit from immersion
Javier OrtalJO

Javier Ortal

Chief Data Officer / Experto en IA, Datos y BI

€700/day
Madrid, ES
15+ years

Average response time: 1 hour

About Javier

🎯 I am a specialist in Artificial Intelligence, Business Intelligence, and Data Strategy, with over 25 years of experience leading high-impact solutions for top-tier organizations such as Capgemini, EY, Sareb, and The Cocktail. I currently serve as Director of Strategy, Innovation, AI, and Data at Datos y Personas (SPU), where I combine executive leadership with deep technical expertise across platforms like Azure, Power BI, Python, and SQL.
🧠 I help companies transform data into actionable insights, automate decision-making, and create tangible business value through AI, BI, and strategic digitalization. My background ranges from defining and executing corporate data strategies to building full analytical ecosystems, advanced reporting, and scalable data governance models.
🚀 In recent years, I’ve also worked closely with startups and early-stage ventures, helping them define and launch their data, AI, and technology strategies. From MVPs to long-term architecture, I provide the foundations that support fast growth and informed decision-making in agile environments.
🛠️ My key freelance services include:
Data and AI strategy design
Digitalization strategy for business processes
Data governance and analytical architecture
Power BI and advanced dashboards (Azure ecosystem)
Fractional leadership: CDO, CTO or strategic mentoring for data teams and founders
✍️ I’ve published in media such as Cinco Días, Actualidad Aseguradora, and several technical journals. I'm also the creator of the Global Wellbeing Observatory and the first Wellbeing AI—projects that connect innovation, human wellbeing, and data.
🔍 If you're looking for strategic insight and hands-on execution to scale your business with data and AI, I’d be happy to collaborate.
  • English

    Fluent

  • French

    Conversational

  • Spanish

    Native or bilingual

Can work on-site
Madrid (up to 50km)

Experience

  • Sareb
    Data Governance Director.
    REAL ESTATE
    January 2014 - January 2016 (2 years)
    Madrid, Spain
    As CDO, I led the definition and execution of the company’s end-to-end data strategy, establishing a comprehensive Data Governance model, the corporate Data Warehouse, and the enterprise-wide reporting system. I implemented the data quality framework, designed the KPI dictionary, and defined data ownership structures and security levels across all domains. The entire data ecosystem was aligned and formally approved by 100% of the executive leadership (C-Level), ensuring that data became a trusted, secure, and strategic asset for business decision-making and organizational performance.
    Data Governance Estrategia de Datos Estrategia digital Artificial Intelligence (AI) PowerBI
  • CAPGEMINI
    Head of Business Information Management BI Practice.
    January 2007 - January 2014 (7 years)
    • Represented the BI Business Development in accounts BBVA, Banco Santander, Bankia, CaixaBank, Popular, CASER, Banco Sabadell, Mapfre, Santalucia, Sanitas, Linea Directa, SegurCaixa, Reale, and AXA. 80% of Spanish Financial Sector.
    • Formed by more than 80 consultants. Created a Business Line. Annually designing the strategy, organization, training plans, selection, professional career, and evaluation of the team.
    • Designed systems for main business issues (Risk, Marketing, Channels, Solvency, Financial, Basel and FATCA) based on BI & IA concepts (IA, Big Data, DW, Reporting, ETL, Data Quality), more than 20 solutions.
    • Controlled the Projects Delivery in clients and the economic topics, acting on 100% of P&L.
    • Leaded solutions in the field of Customer Management for Capgemini at European level. In a matrix international organization with 6 countries.
    • Developed business plans shared with the main technology partners (IBM, Oracle, SAP, SAS IA, Qlikview, MicroStrategy, Informatica, TIBCO, HP and Cloudera) representing almost 50% revenue.
  • Datos y Personas
    IA, Operations, Technology, Data & Analytics Director. CDO, CTO & COO.
    January 2024 - Today (2 years and 5 months)
    Strategic partner and operational member, dedicated to building the company's purpose and foundational pillars since its inception. Creator of the Global Wellbeing Observatory, the Wellbeing app and the first Wellbeing AI. Platform, Date

Recommendations

Be the first to recommend Javier

Help this freelancer shine by sharing your experience working together.

These freelancer profiles also match your criteria

AgathaA

Agatha Frydrych

Backend Java Software Engineer

4.7

(3)

2

BaptisteB

Baptiste Duhen

Fullstack developer

4.6

(4)

5

AmedA

Amed Hamou

Senior Lead Developer

4

(2)

7

AudreyA

Audrey Champion

Web developer

4.3

(3)

4

Education

  • Computer Technical Programming.
    Computer Technical Programming.
  • Administration and Business Management ADE.
    UNED
    Administration and Business Management ADE.

Skill set

Categories