June 2024 - December 2024 (7 months)
Paris, France
• Conducted comprehensive data analysis by leveraging multiple sources to identify opportunities and threats.
• Generated impactful insights from market research, presenting findings through effective storytelling.
• Performed qualitative and quantitative analyses to assess consumer perception and brand performance.
• Monitored consumer behavior, brand health data, and competitor performance using dashboards and tools.
• Curated and published a weekly insights newsletter highlighting key trends and industry updates.
• Spearheaded an MBA internship project to optimize the Strategic Insights team’s processes, identifying gaps and recommending a strategic roadmap to improve efficiency and measure key performance indicators (KPIs).