Skill set (7)
James in a few words
I'm the former Chief Marketing Officer of a $3bn tech business used by nearly 50 million people worldwide. I specalise in creating brands that are remembered — through positioning strategy, adverts, tone of voice work, stunts, content and merchandise.
I’ve launched products into space, sold out a completely new Swiss watch complication in 24 hours, and made the occult eminently attractive to investors.
I work as a specialist unit of one, identifying issues in marketing operations or brand positioning, formulating the correct strategy to respond to those challenges, and then working quickly to build what needs to be built as a result.
Finally, I'm a lover of all things advertising, and enjoy pushing the boundaries of what's possible in this medium.
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