- ASCO Foods LtdMarketing ManagerIMPORT & EXPORTJune 2023 - Today (1 year and 9 months)Amersham, United Kingdom
- ASCO Foods LtdSenior Marketing ExecutiveIMPORT & EXPORTAugust 2022 - June 2023 (10 months)Amersham, UK•Responsible for developing & implementing the marketing strategy & management of multiple brands represented by the company•Manage all marketing for the company & activities within the marketing department•Establishing & monitoring the company's marketing budget as well as the budget for individual brands•Reporting on KPI's and overall return on investment•Creation and publication of all marketing material in line with marketing plans•Planning and implementing promotional campaigns•Preparing online, print & in-store marketing campaigns•Monitor and report on effectiveness of marketing communications•Liaising with suppliers and their marketing departments•Coordinate activities such as trade shows, in-store & event samplings & cooking demonstrations•Develop & manage social media strategy and work with social media companies
- Typhoon LtdMarketing ExecutiveJanuary 2022 - July 2022 (6 months)London, UK• Closely manage the new website's development• Responsible for generating web content and creative assets for web usage• Taking photos of products for use in ads, and other marketing materials• Creation of POS material, brochures and leaflets for trade shows• Analyse web traffic and product performance to optimise purchasing funnel
- Strategic Marketing and Management MSc, MarketingAston University2016Strategic Marketing and Management MSc, Marketing
- Bachelor of ScienceAston University2012Bachelor of Science (BSc), International Business and Management
- Study Exchange Programme, International Asian StudiesThe Chinese University of Hong Kong2011Study Exchange Programme, International Asian Studies