Jake Sherman

At Zero Point Strategy, we help companies get data-driven insights to make critical strategic decisions. Whether you're starting from scratch or are revitalizing a legacy brand, we are here to help you grow. Our research-driven strategies ensure that your bold moves are backed by data and insights. We leverage the Zero Point and Risk-Free Innovation strategies to reduce uncertainty and drive tangible results. We help companies and brands:

- Develop Growth Strategy & Innovation Pipelines

- Gain Market Intelligence & Understand Competitive Landscapes

- Unlock Customer & Consumer Insights Through Market Research

- Create an Innovation Architecture to Align the Organization for Growth

As the Managing Director of Stitch Marketing Research, my focus is on helping business leaders harness the power of market research to solve real business problems. My role involves partnering with creative and brand strategy agencies to provide valuable insights that fuel their client work and drive strategic decision-making. By leveraging human-centric research to guide strategy, I ensure that our clients receive actionable insights that lead to meaningful business outcomes. I also lead the agency's marketing and outreach efforts. ☑️ Guide business leaders in utilizing market research to address and solve critical business challenges ☑️ Partner with creative and brand strategy agencies to integrate research insights into their client work ☑️ Develop and executing strategic initiatives to drive business growth and innovation ☑️ Lead a talented team of researchers to deliver high-quality, impactful research and analysis ☑️ Build and maintain strong relationships with agency partners and clients to foster collaboration and drive success

At Kuczmarski Innovation, I specialized in the research, design, and validation of new products, services, and technologies. I worked with senior and C-level executives to develop strategies for profitable growth and have developed portfolios of innovations valued at over $500M. ☑️ Worked with executives to activate corporate growth plans (avg 8-12% CAGR) via new market/category entry, M&A and strategic alliance, and internal efficiency gains. ☑️ Ideated, designed, and market tested innovative new concepts, working closely with leaders from R&D, marketing, sales, operations, engineering, and more. ☑️ Designed and led market research projects to uncover new customer/end user needs, with proven ability to translate complex insights into compelling new offerings that include financial estimates and models. ☑️ Led business development efforts securing engagements ranging from $100-350K. ☑️ Project management experience leading cross-functional teams of both consultants and clients. ☑️ Promoted from previous roles: Research Consultant (2015-2017), Consultant (2017-2018), Senior Associate (2018-2020), & Principal (2020-2023).