Skill set (7)
Jake in a few words
Jake Hissitt is a digital marketing expert holding several marketing leadership positions in different industries such as retail, e-commerce, and telecommunications, previously serving in notable companies such as Alibaba, OPPO, and Walmart. He is an experienced professional developing and delivering multi-channel marketing initiatives to build the sales pipeline and drive business growth.
Skilled in Marketing Research, Management, Business Development, Marketing Strategy, and Analytics. Strong operations professional with a Level 6 Chartership in Marketing from the Chartered Institute of Marketing, a BSc in Health , MSc in Global Marketing, qualifications from Imperial College London in Data Management and Statistical Analysis, Prince2 Project Management Certification, and two-times lecturer at University of York.
Experience
- HYPEWORKSMarketing DirectorAugust 2022 - Today (2 years and 4 months)Hong KongGet attention
- Live & Breathe (Hong Kong)Managing DirectorMarch 2021 - Today (3 years and 9 months)Hong KongTrust us to take your brand to the next level - it's science and an art.. We're the people that do the work- Advertising- Content Strategy & Viral Marketing- Data Analytics- Influencer Marketing- eCommerce website curation- Go-to market strategy
- Alibaba GroupGlobal Media LeadJuly 2021 - May 2022 (10 months)Hangzhou, Zhejiang, ChinaResponsible for leading the social and paid digital strategies within the HQ, building new working relationships within existing departments, and country teams as part of the new centralised global marketing team in AliExpress.
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Education
- Master's Degree, Global MarketingUniversity of York2015Master's Degree, Global Marketing
- Level 6, MarketingCIM | The Chartered Institute of Marketing2019Level 6, Marketing
- Health and Life Sciences, Health and Life SciencesYork St. John University2014Health and Life Sciences, Health and Life Sciences