Jaime Marcos Hernandez

I work as external consultant helping companies to bring relevant traffic and improve their Google Analytics and Google Tag Manager browser and server containers (Audits, setup, implementation, training, and analysis for agencies and final clients).

-Analysis and reporting of web analytics (Google Analytics Premium) and SEO data (Google Search Console) to provide insights and regular feedback to the Web Services and Marketing team. -Develop dashboards to keep evolution of our main metrics and understand potential opportunities. -Created a UTM tagging guide for all teams generating traffic to our website so our traffic sources are clear and accurate in Google Analytics. -Supervising that Analytics and GTM implementation for different domains/ properties is correct, up to date, so data in GA is accurate. -Manage the tracking tags via Google Tag Manager (Google Analytics, AdWords, Facebook and Twitter conversion tracking/custom audiences). -Collaborate in different projects that require tracking (mobile tracking with Ad X), or attribution (Signal events and data hub).

• • Providing technical support for Google Analytics, Conversion Tracking and Google Tag Manager implementations.

• • Offering Analytics consultancy services for high-tier customers and helping them to get more informed data-driven decisions with their online marketing.

• • Creating training materials for the Sales teams.

• • Offering Analytics sessions for external companies and start-ups.