Jack Parker

Led CRM Project (Dynamics365) in latter stages to implementation. Creating Sales Process flow as well as providing training for best practice and insight to wider team.

'LinkedIn Champion' - both led team in LinkedIn marketing strategy and Linkedin Navigator implementation and training as well as Dynamics integration.

Proactively identify and qualify potential new clients in new and existing channels including, but not limited to, Hotels, Restaurants, Retailers and Food manufacturers by cold calling, networking, online research, and industry events.

Develop and execute effective sales strategies to secure new business, including tailored presentations, proposals, and pricing strategies.

Build and maintain a robust sales pipeline, ensuring consistent progress towards sales targets. •

Negotiate contracts and convert deals that meet both customer needs and company objectives. •

Accurately forecast sales and maintain meticulous records of all client interactions within the Dynamics CRM system.

Responsible for overseeing and managing the sales activities within the UK region. Developing sales strategies, identifying new business opportunities, nurturing client relationships, negotiating contracts, and meeting/exceeding sales targets. Collaborating with marketing and operations to ensure efficient service delivery and customer satisfaction. Utilising strong communication and interpersonal skills, as well as a deep understanding of customs regulations and the logistics industry.

Clients: Aldi, Princes, Kuehne-Nagel, DHL, DS Smith, VictorianPlumbing.com, SME Hauliers & Freight Forwarders.

 Driving Profitable Growth: Managing and monitoring the UK New Business P&L, ensuring alignment with a profitable growth strategy, resulting in increased revenue and profitability.

 Strategic Sales Pipeline Development: Created a bespoke sales pipeline and funnel utilizing current and historical market information, leading to enhanced efficiency and effectiveness in prospecting and sales processes. Successfully presented a business case to the board to obtain and build a prospecting tech stack.

 Standardised Processes and Procedures: Produced Standard Operating Procedures (SOPs) for prospecting and sales funnel management, streamlining operations and ensuring consistency in sales practices.

 Customised Pricing Strategy: Designed a custom commercial calculator strategy for software platform costs versus market, optimising pricing structures and increasing competitiveness.

 Cross-Functional Collaboration: Working closely with the Customs Tech team to develop IT-based solutions, leveraging digitalisation opportunities with clients, resulting in enhanced service offerings and client satisfaction.

 Strategic Partnership Development: Instigated large-scale preferred supplier contracts with blue-chip UK-EU-UK manufacturers, developing strategic partnerships and expanding market reach.

 Sales Strategy Development: Developing new sales strategies in collaboration with the wider management team, encouraging innovation and adaptation to changing market dynamics.

 Driving Revenue Growth: Developing and implementing targeted sales strategies tailored to the UK market, resulting in exceeding revenue targets, and achieving sustainable growth.

 Expanding Client Base: Identifying and prospecting potential clients within the UK, including importers, exporters, logistics companies, and other cross-border trade businesses, leading to an expanded client portfolio and increased market share.

 Enhancing Customer Relationships: Building strong relationships with key clients and stakeholders, ensuring high levels of satisfaction and loyalty, resulting in improved client retention rates and repeat business opportunities.

 Effective Communication and Engagement: Deliver compelling presentations, proposals, and product demonstrations to potential clients, effectively communicating the value proposition and driving engagement, leading to increased conversion rates and accelerated sales cycles.

 Optimised Contract Negotiation: Negotiating favourable contracts, pricing structures, and terms with clients, resulting in mutually beneficial agreements and optimised revenue generation.

 Insights and Reporting: Providing timely and accurate sales forecasts, reports, and updates to senior management, offering actionable insights, and facilitating data-driven decision-making to drive continuous improvement and business success.

I founded Boo Business to support a wide range of sports and hospitality clients. I identified approximately 450 leads for Marketplace, achieving a conversion rate of 20%. I also secured a 14% cost-saving for the client and negotiated a multi-year, five-figure investment, and sponsorship deal.

Clients: Professional sports team, Saas Hospitality Marketplace, Beverage Wholesaler, Medium-sized Food & Drink Retail group.

 Strategic Commercial Negotiation: Successfully negotiated buying agreements with investment agreed between suppliers and clients, resulting in mutually beneficial partnerships and increased revenue streams.

 End-to-End Business Development: Built the business from launch, including web design, strategic planning, and full business case study development, resulting in a well-defined and successful market entry strategy.

 Empowering Sales Excellence: Conducted workshops and delivered coaching sessions focused on sales excellence and quality, empowering sales teams to achieve higher performance and exceed targets consistently.

 Market Influence and Growth Acceleration: Led lead generation activities, influencing the market, and accelerated company growth by identifying potential customers, generated new business opportunities, and effectively managed leads through the sales pipeline, resulting in increased market share and revenue growth.

 Marketing Strategy Execution: Determined, planned, and executed comprehensive marketing strategies aligning with clients’ sales and business objectives, including omnichannel approaches including web, social, events, traditional, marketing campaigns, website development, PPC, public relations, and competitor analysis. This resulted in increased brand visibility, lead generation, and customer engagement, contributing to overall business growth and market leadership.