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Isabel Alfonso EzpeletaIA

Isabel Alfonso Ezpeleta

Consultoría Estratégica, Retail, Phygital

€200/day
Madrid, ES
8-15 years

Average response time: 1 hour

About Isabel

I discovered my true passion at the intersection of creativity and strategic analysis. I began my career as a lawyer, honing my skills in the legal world and learning to approach challenges with rigor and precision.

However, destiny led me on an exciting journey of self-discovery into the captivating world of fashion. Challenging boundaries, I ventured into this dynamic and ever-changing field, where I could merge my legal vision with an appreciation for aesthetics and personal expression.

After a fulfilling period in the fashion industry, I decided to take my expertise to the next level and pivot towards consulting. Now, as a consultant, I have the opportunity to advise and guide brands and professionals and identify innovative solutions tailored to the unique needs of each client.

Throughout my professional journey, I've learned that change and evolution are crucial for personal and career growth. Each experience has been a cornerstone in my development, allowing me to gain a broad perspective and diverse skill set.
  • Spanish

    Native or bilingual

  • English

    Fluent

  • French

    Conversational

Remote only
Primarily works remotely

Experience

  • Istituto Europeo di Design
    Docente Módulo Dirección General
    March 2022 - Today (4 years and 3 months)
    Madrid, Spain
  • E2A Cygnus Digital
    Business Partner
    CONSULTING AND AUDITS
    September 2020 - Today (5 years and 9 months)
    Madrid, Spain
    MINTMETA is a business transformation ecosystem specialized in offering comprehensive and innovative solutions.

    Our mission is to drive growth, profitability and operational excellence for our clients, through the connection of business with technology and emotionality.

    Our value proposition lies in a solution that addresses all of our clients' needs, from strategy to transformation and technology:

    - Business Transformation
    - Emotional Architecture
    - Retail Branding and General Contractor
    - Phygital Consulting
    - BI Consulting
    - eCommerce Solutions

    Main projects developed:

    - Consultancy and project development for new phygital concepts, shopping malls and concept stores.
    - Consultancy scope to support brands and retailers to establish and develop operations overseas (EU to China, China to EU, Korea to EU).
    - Retail lab: strategic and business plans for emerging brands to develop and accelerate business.
    - Cross-border ecommerce marketplace development, connecting EU brands to China / ASEAN market.
    - WeChat ecosystem development, Mini-Program brand stores including creation, logistics and marketing strategy under cross-border operations.
    - Web3 projects for fashion, beauty, sports. Strategic development and execution, connecting virtual ecosystems to web2.
    - NFT’s platform launch and business development for China, based on BSN blockchain. Focus on digital art, linking European artists to the Chinese blockchain, including curation.
    phygital strategy, digital assets, international teams, cross-border operations, consultancy services
  • El Corte Inglés
    Senior Buyer External Brands Womenswear
    March 2017 - September 2020 (3 years and 6 months)
    Madrid, Spain

    - Managing both wholesale and concession business.
    - Wholesale: budget definition, product selection, sell-out and stock-out analisys both online and offline (Tommy Hilfiger, Esprit, DKNY, Besteller Group (Object, Vila and Selected Femme), Canada Goose, Peuterey, Woolrich, Ecoalf, Roberto Verino, Colmar).
    - Concession: supporting brands development both offline and online (Calvin Klein, Michael Kors, DKNY and ECOALF).

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Education

  • Posgraduate, MBA in Fashion Management
    ISEM Fashion Business School
    2011
    Posgraduate, MBA in Fashion Management
  • Posgraduate, Tax and Legal
    IE Business School
    2007
    Posgraduate, Tax and Legal

Skill set

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