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Irene Fogarty

content/ copy/ storytelling/ UX/ Eng

Can work in or around Paris, Paris

  • 48.8586
  • 2.37943
  • Suggested rate €600 / day
  • Experience 7+ years
  • Response rate 100%
  • Response time 1 hour
Propose a project The project will begin once you accept Irene's quote.
Propose a project The project will begin once you accept Irene's quote.

Location and workplace preferences

Location
Paris, France
Can work onsite in your office in
  • around Paris 11e Arrondissement and 50km
  • Around Paris and 15km

Preferences

Project length
  • ≤ 1 week
  • Between 1-3 months
Business sector
  • Arts & Crafts
  • Automobile
  • Banking & Insurance
  • Fashion & Cosmetics
  • Digital & IT
+10 autres
Company size
Would prefer:
  • 2-10 people
  • 250 - 999 people
Would prefer to avoid:
  • 1 person
  • ≥ 5000 people

Verifications

Freelancer code of conduct signed
Read the Malt code of conduct

Verified email

Languages

  • Anglais

    Native or bilingual

  • French

    Fluent

Categories

Skills (20)

Irene in a few words

content, concepts & copy that resonate

An award-winning creative thinker with 14+ years experience creating engaging content to build and evolve brands. Worked on global and smaller brands in New York, Paris & London. From beer to beauty, tech to fintech, healthcare to petcare and pharma, a wide range of experience in many industries. Content includes storytelling, concepts, campaigns, branding, social media, articles, playbooks, platforms, white papers, websites, taglines, naming.

Portfolio

Experience

Netflix

Entertainment & Leisure

CD / experiential activations, campaigns, concepts, content  - As a freelancer

Paris, France

January 2022 - Today (5 months)

>Creating experiential activations for Netflix's most popular series and connecting them with brands in France
>OOH campaigns to announce new series and connect with popular culture
>Ideas and content that create a PR buzz and engages audience from the get go

Sanofi - Principal - Sanofi

Health & Wellness

Freelance Head of content

Paris, France

September 2021 - December 2021 (3 months)

Collaborated with team to find new look and feel & tone of voice for Sanofi
Helped with branding team and worked with several agencies for the new global Sanofi branding rollout in 2022
Created guidelines for photography to give a new look and feel
Helped find the new photographer for corporate Sanofi
Refreshed ToV (tone of voice) guidelines for a fresher, more human tone of voice
branding copywriting content creation creative strategy tone of voice guidelines

Publicis Sapient - Publicis

Digital & IT

Content creator  - As a freelancer

Paris, France

September 2021 - Today (10 months)

>Simplifying the complicated to explain Sonepar's digital transformation and new omnichannel platform
>Helped create a global playbook for employees and associates
>Turning tech info into content that everyone can understand
>Helped with the overall look and feel and tone of voice of comms
copywriting Content Management Conception

BETC - BETC

Health & Wellness

CR pour Always (P&G)

Paris, France

May 2021 - May 2021

Barclays Ventures

Tech

Head of content/copy

Cité de Londres, Royaume-Uni

September 2019 - Today (2 years2 years and 9 months)

Y+R, Paris

Health & Wellness

Associé Directeur de Création / copy

Boulogne-Billancourt, France

March 2013 - July 2018 (5 years5 years and 4 months)

• 2018 Cannes Lions for Max White’s, ‘Bring back your whiter smile’ print/OOH campaign
• Managed team of creatives (copy + art) to push creative to new standards to evolve the brand
• Created campaigns in fully integrated division of Y+R and global brands across Europe and UK
• Succeeded in increased UK and EU sales for biggest brand, Colgate Total
• Worked in Y+R NYC for annual global brainstorming Colgate Total workshop
• Head of copy overseeing the brand in UK,
• Evolved Colgate’s brand position and brand image
• Collaborated with Y&R on global campaigns for Danone, Volvic and Tullamore Dew whiskey

Bridget Jacobs - Publicis Sapient

2/10/2022

It really is a pleasure to collaborate with Irene. She is flexible and accommodates all your needs. Whilst working together on a project of 5 months, she was very responsive, quickly picked up challenging topics and managed to give an understandable twist to technical content. In Irene's words: "Bravo!"

Education

Certifications