Search for a freelancer Post a project

Welcome to Irene's freelance profile!

Malt gives you access to the best freelancers for your projects. Contact Irene to discuss your project or search for other freelancer profiles on Malt.

Irene Fogarty

content/ copy/ storytelling/ UX/ Eng

Can work in or around Paris, Paris

  • 48.8586
  • 2.37943
  • Suggested rate €600 / day
  • Experience 7+ years
  • Response rate 100%
  • Response time 1 hour
Propose a project The project will begin once you accept Irene's quote.
Propose a project The project will begin once you accept Irene's quote.

Location and workplace preferences

Paris, France
Can work onsite in your office in
  • around Paris 11e Arrondissement and 50km
  • Around Paris and 15km


Project length
  • ≤ 1 week
  • Between 1-3 months
Business sector
  • Arts & Crafts
  • Automobile
  • Banking & Insurance
  • Fashion & Cosmetics
  • Digital & IT
+10 autres
Company size
Would prefer:
  • 2-10 people
  • 250 - 999 people
Would prefer to avoid:
  • 1 person
  • ≥ 5000 people


Freelancer code of conduct signed
Read the Malt code of conduct

Verified email


  • Anglais

    Native or bilingual

  • French



Skills (20)

Irene in a few words

content, concepts & copy that resonate

An award-winning creative thinker with 14+ years experience creating engaging content to build and evolve brands. Worked on global and smaller brands in New York, Paris & London. From beer to beauty, tech to fintech, healthcare to petcare and pharma, a wide range of experience in many industries. Content includes storytelling, concepts, campaigns, branding, social media, articles, playbooks, platforms, white papers, websites, taglines, naming.




Entertainment & Leisure

CD / experiential activations, campaigns, concepts, content  - As a freelancer

Paris, France

January 2022 - Today (5 months)

>Creating experiential activations for Netflix's most popular series and connecting them with brands in France
>OOH campaigns to announce new series and connect with popular culture
>Ideas and content that create a PR buzz and engages audience from the get go

Sanofi - Principal - Sanofi

Health & Wellness

Freelance Head of content

Paris, France

September 2021 - December 2021 (3 months)

Collaborated with team to find new look and feel & tone of voice for Sanofi
Helped with branding team and worked with several agencies for the new global Sanofi branding rollout in 2022
Created guidelines for photography to give a new look and feel
Helped find the new photographer for corporate Sanofi
Refreshed ToV (tone of voice) guidelines for a fresher, more human tone of voice
branding copywriting content creation creative strategy tone of voice guidelines

Publicis Sapient - Publicis

Digital & IT

Content creator  - As a freelancer

Paris, France

September 2021 - Today (10 months)

>Simplifying the complicated to explain Sonepar's digital transformation and new omnichannel platform
>Helped create a global playbook for employees and associates
>Turning tech info into content that everyone can understand
>Helped with the overall look and feel and tone of voice of comms
copywriting Content Management Conception


Health & Wellness

CR pour Always (P&G)

Paris, France

May 2021 - May 2021

Barclays Ventures


Head of content/copy

Cité de Londres, Royaume-Uni

September 2019 - Today (2 years2 years and 9 months)

Y+R, Paris

Health & Wellness

Associé Directeur de Création / copy

Boulogne-Billancourt, France

March 2013 - July 2018 (5 years5 years and 4 months)

• 2018 Cannes Lions for Max White’s, ‘Bring back your whiter smile’ print/OOH campaign
• Managed team of creatives (copy + art) to push creative to new standards to evolve the brand
• Created campaigns in fully integrated division of Y+R and global brands across Europe and UK
• Succeeded in increased UK and EU sales for biggest brand, Colgate Total
• Worked in Y+R NYC for annual global brainstorming Colgate Total workshop
• Head of copy overseeing the brand in UK,
• Evolved Colgate’s brand position and brand image
• Collaborated with Y&R on global campaigns for Danone, Volvic and Tullamore Dew whiskey

Bridget Jacobs - Publicis Sapient


It really is a pleasure to collaborate with Irene. She is flexible and accommodates all your needs. Whilst working together on a project of 5 months, she was very responsive, quickly picked up challenging topics and managed to give an understandable twist to technical content. In Irene's words: "Bravo!"