- T-Shirt King LLCUI/UX & Graphic DesignerJuly 2023 - June 2024 (11 months)• Collaborated with Brand and Content Heads to devise innovative design strategies.• Designed intuitive user interfaces and user-centric designs to enhance user engagement.• Conducted usability testing, prepared reports, and identified actionable improvements.• Created wireframes, mockups, and prototypes for desktop and mobile interfaces.• Redesigned web pages and crafted compelling landing pages, banners, and hero sections.• Prepared brand guidelines, logos, and color schemes to align with company vision.Achievements:• Increased lead generation by optimizing landing page designs.• Successfully implemented a new checkout page design, resulting in a 10% increase in order completions.
- UpworkFreelance UI/UX DesignerAugust 2021 - July 2023 (1 year and 11 months)• Delivered high-quality mockups, prototypes, and landing page designs for diverse clients.• Conducted usability testing and provided actionable insights to improve designs.• Developed hero sections, performed image masking, and ensured timely task delivery through effective client communication.Achievements:• Enhanced user retention by redesigning critical user journeys.• Streamlined client workflows through optimized design solutions.
- Bachelor of Fine ArtsInstitute of Administrative sciences, University of Punjab2020Bachelor's in Fine Arts (BFA)
- Foundation of User ExperienceGoogle2024