About Ioana
I help fashion, footwear and retail brands scale their e-commerce and omnichannel operations using Shopify.
My approach combines strategic consulting, hands-on Shopify expertise and real merchant experience. I have led live e-commerce businesses, physical retail operations, inventory, logistics and teams, which allows me to prioritise the actions that truly impact revenue, conversion and operational efficiency.
I typically work with brands that need to:
• Launch or migrate to Shopify or Shopify Plus
• Improve conversion rate, UX and performance
• Structure scalable collections, inventory and international markets
• Connect online and physical retail through Shopify POS
• Make sound strategic decisions to support sustainable growth
I’m usually engaged on strategic projects, platform optimisation phases, migrations or long-term retainers, acting as a senior advisor rather than a task-based executor.
Romanian
Native or bilingual
English
Fluent
Spanish
Native or bilingual
Can work on-site
Madrid (up to 30km)
Experience
- (FREELANCE)Senior Shopify Consultant | E-commerce & RetailJanuary 2018 - Today (8 years and 5 months)Product merchandising strategy, collection architecture, navigation and filtering optimisation, product storytelling, cross-selling and upselling, inventory-driven merchandising, seasonal launches, omnichannel catalogue alignment, conversion-focused product pages.I help fashion, footwear and retail brands scale their e-commerce and omnichannel operations using Shopify.With hands-on experience as both a Shopify consultant and a merchant operator, I bring a strong business-driven approach focused on revenue, usability and long-term scalability — not just technical delivery.
- E-COMMERCE ARCHITECTE-COMMERCE ARCHITECTRETAIL (SMALL BUSINESS)January 2018 - Today (8 years and 5 months)I work with brands that need to:• Launch or migrate to Shopify / Shopify Plus• Improve conversion rate, UX and performance• Structure scalable collections, inventory and markets• Connect online and physical retail through Shopify POS• Make better strategic decisions to support growth
- Senior Shopify Consultant | E-commerce & RetailE-COMMERCE & SHOPIFY MANAGERJanuary 2023 - Today (3 years and 5 months)Tools & expertise: Shopify, Shopify Plus, Liquid, HTML, CSS, JavaScript, Shopify POS, Klaviyo, Judge.me, Recharge, SEO & performance optimisation.
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Education
- en desarrollo Shopify, arquitectura e commerce, IA aplicadaen desarrollo Shopify, arquitectura e commerce, IA aplicada