About Inma
I help brands, agencies and consulting teams turn market, consumer, category and ecommerce data into clear, actionable business decisions.
With experience across FMCG, market research, category strategy and entrepreneurship, I bring a hybrid profile that combines analytical rigour with strong business understanding. I have worked in insights and strategy within Beam Suntory, delivered consumer and retail research at Nielsen, and built an international ecommerce business from the ground up through OleFoodMarket.com.
My strength lies in connecting data with real business impact. I analyse markets, consumers, competitors, categories and digital performance to identify growth opportunities, sharpen positioning, improve pricing decisions, optimise commercial activation and support smarter marketing strategies.
I do not simply deliver reports. I translate complex information into clear recommendations that teams can actually use.
I can support projects such as market landscape analysis, competitive benchmarking, consumer insights, category opportunity analysis, ecommerce research, go-to-market strategy, marketing performance reviews and executive-ready presentations.
I am especially comfortable working with FMCG, retail, food & beverage, ecommerce and consumer brands, as well as with agencies or consulting teams that need senior, reliable and business-oriented analytical support.
English
Native or bilingual
Spanish
Native or bilingual
Remote only
Primarily works remotely
Experience
- Ole Food MarketProject manager and founderNovember 2020 - January 2026 (5 years and 2 months)•Founded and developed an international ecommerce platform focused on Spanish food products, defining product strategy, brand positioning and digital marketing initiatives.•Analysed customer behaviour, online performance and conversion metrics to optimise acquisition, retention and product strategy.•Defined go-to-market strategy targeting Spanish expatriates and international consumers interested in Spanish food culture.•Managed website development, operations, supplier coordination and growth strategy with a strong test-and-learn approach.
- Suntory Global SpiritsInsights & Category SpecialistJanuary 2022 - July 2025 (3 years and 6 months)Madrid, Spain•Analysed complex marketing, consumer and category datasets to generate actionable insights guiding brand strategy across multiple FMCG categories.•Led qualitative and quantitative research projects, translating findings into strategic recommendations for marketing, category and commercial teams.•Collaborated with marketing, trade marketing, commercial and global insights teams to evaluate campaign performance and identify market opportunities.•Developed insight frameworks and executive reports supporting data-driven decisions across brands and product categories.•Facilitated internal workshops to convert market data into clear business implications and next-step recommendations.
- NielsenSocial & Environmental Responsibility LeaderNovember 2019 - August 2020 (9 months)Spain• Leader of one of the pillars of the Spanish local Inclusion Impact team: a site level group representative of NIELSEN ERGs, that operates towards common goals representing all affinity groups.• Responsible for connecting Nielsen to its diverse communities and engaging our associates through year-round volunteering and sustainability initiatives.• Manage Spain's Nielsen Cares & Green Team
Recommendations
Be the first to recommend Inma
Help this freelancer shine by sharing your experience working together.
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- ThePowerEcommerce Embajador- Bienvenida ThePowerMBAThePowerEcommerce Embajador- Bienvenida ThePowerMBA
- Programa ThePowerEcommerce, E-commerce ExpertThePowerMBA2021Programa ThePowerEcommerce, E-commerce Expert