- ROCCIASocial Media ManagerRETAIL (SMALL BUSINESS)July 2022 - Today (2 years and 5 months)Preston, England, United Kingdom- Created Social strategy and content plans in line with ROCCIA brand image.- Draft and scheduled social posts using social tools such as Creator Studio and Later.com and TikTok scheduling.- Engaged with ROCCIA's new followers through direct messages to convert potential followers to leads.- Achieved an average new follower lead conversation rate of 2%- Effectively and quickly responded to inbound messages on social across multiple social platforms.- Increased ROCCIA's Instagram following by an average rate of over 5.8% each month.- Worked alongside the PPC agency to develop effective paid social campaigns.- Produced monthly reports for stakeholders on ROCCIA's organic social media performance.- Created and executed an influencer marketing strategy.- Built and maintained collaboration relationships with influencers.
- Media CircleSocial Media ManagerPUBLISHINGJanuary 2019 - July 2022 (3 years and 6 months)Blackburn, England, United Kingdom- Created Social strategy and content plans for each client in line with their brand image.- Draft and scheduled social posts using social tools such as Creator Studio and Later.com and TikTok scheduling.- Post, re-post and engaged with client’s followers across their social platforms.- Effectively and quickly responded to inbound messages on social across multiple social platforms.- Increased client’s follower rate by over 50% each month.- Assisted clients in house marketing team with social media campaigns.- Created and tested new ideas for social media campaigns.- Produced reports for clients on their social media channel performance & liaised with clients to drive improvements.- Managed content across multiple Social Media channels such as Facebook, Instagram, Twitter and TikTok. Successfully reached 15 million plus people weekly, over 1.5 million post engagement and over 10 million video views weekly.
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- Social Media MarketingMeta2021